OpenAI is reviving Sora by licensing its technology to a new AI video startup via equity partnership. The venture, co-founded by ex-Sora leader Bill Peebles and DreamWorks co-founder Jeffrey Katzenberg, will gain deep model customization access in exchange for equity. This strategy shifts Sora from a consumer product to a B-end solution for Hollywood and professional film production, leveraging existing assets without impacting OpenAI's core focus on ChatGPT and enterprise AI after the technology was previously shut down due to high costs.