A Chinese animated film titled Niu Lai topped 72 Weibo hot search topics on August 15 after its release. Its daily box office reached 717,000 yuan on the first day and nearly 4.19 million yuan the next, despite earning only 7,711 yuan in ten days. The film’s name sounds like a phrase meaning the stock market is coming, attracting over 200 million A-share investors who saw its rough production as a sign of a bull market. The movie was made by a mother and daughter from a company with 100,000 yuan capital, with the director handling all creative tasks manually using just a home computer over five years without outsourcing or investment. Despite criticism about poor quality, its box office rose as audiences turned watching it into a form of collaborative performance art, with cinemas adding more showtimes. Critics noted the film represented a rejection of formulaic content, while some South Korean investors regarded it as a symbol related to semiconductors. Its popularity stems from offering emotional relief in an environment filled with market pressure and AI-generated content, with its unique handmade quality making it hard to replicate.