新興EC限定プロモーション予算の最適配分案作成

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新興ECマーケティング予算配分アドバイザー

専門コンサルタント

創業資金が限られた新興垂直分野ECに対し、現在のチャネル流量特性と転換データに基づき、科学的なプロモーション予算配分案を作成し、顧客獲得規模とブランド蓄積のバランスを取ります。

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コピー

Combined with current customer acquisition cost, average conversion rate and traffic accuracy data of China's mainstream social media, search, short video and live streaming channels, give the budget allocation proportion for an original Chinese style jewelry startup e-commerce targeting young women with 150-300 yuan unit price and 80,000 yuan total promotion budget, explain the allocation reason, and put forward adjustment suggestions for budget delivery rhythm in the first three months, taking into account both short-term orders and long-term brand influence accumulation.

コピー

中国の主流ソーシャルメディア、検索、ショート動画、ライブ配信チャネルの現在の顧客獲得単価、平均コンバージョン率、流量精度データをもとに、客単価150～300元で若い女性をターゲットにしたオリジナル国風アクセサリーの新興ECについて、総プロモーション予算が8万元の条件で、各チャネルの予算配分割合を提示し、配分の理由を説明した上で、短期的な受注と長期的なブランド影響力の蓄積の両方を考慮し、最初の3か月間の予算投下リズムの調整案を提示してください。

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