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Консультант по бюджету маркетинга стартап-коммерции

Для ограниченного по средствам стартапа вертикальной электронной коммерции разработать научную схему распределения рекламного бюджета на основе текущих характеристик трафика каналов и данных конверсии, сбалансировав привлечение клиентов и построение бренда.

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Combined with current customer acquisition cost, average conversion rate and traffic accuracy data of China's mainstream social media, search, short video and live streaming channels, give the budget allocation proportion for an original Chinese style jewelry startup e-commerce targeting young women with 150-300 yuan unit price and 80,000 yuan total promotion budget, explain the allocation reason, and put forward adjustment suggestions for budget delivery rhythm in the first three months, taking into account both short-term orders and long-term brand influence accumulation.

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На основе текущих данных о стоимости привлечения клиентов, средней конверсии и точности трафика в основных китайских социальных сетях, поисковых системах, каналах коротких видео и прямых трансляций, определите пропорцию распределения бюджета по каналам для стартапа по продаже оригинальных китайских украшений для молодых женщин с ценой за единицу товара 150-300 юаней и общим рекламным бюджетом в 80 000 юаней, объясните причины распределения, предложите рекомендации по корректировке темпа распределения бюджета на первые три месяца, учитывая как краткосрочные заказы, так и накопление влияния бренда в долгосрочной перспективе.

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