Tofu Unveils AI-Powered Omni-Channel Marketing Platform for Enterprises

In 2018, EJ Cho launched his first company and discovered the challenges of product marketing. He was surprised by the array of single-purpose tools dominating the market.

“It was incredibly frustrating,” Cho told TechCrunch. “Learning and managing multiple tools felt inefficient. I’ve always been curious about making marketing more streamlined and impactful.”

Cho (pictured above on the left) reflected on this idea while working on engineering teams at Meta, Affirm, and Fast. With generative AI advancements in 2022, he saw an opportunity to address earlier marketing challenges using AI.

The outcome was Tofu, an AI-driven B2B marketing platform that consolidates all potential marketing campaigns into one hub. It integrates with existing workflows and tools like HubSpot and Salesforce, leveraging AI to adapt marketing copy across channels and tailor content for diverse customer segments.

Cho, Tofu’s co-founder and CEO, noted that his frustrations stemmed from building a consumer-facing company, but he chose B2B marketing for its text-heavy nature, making it ideal for a generative AI solution.

Before coding, Tofu’s team consulted over 40 CMOs to identify key pain points, Cho said. The top issues were personalizing content across market segments and repurposing it for various channels. Tofu prioritized these needs.

“There’s little difference between email and landing page copy,” Cho said. “Subtle nuances exist, but they can be handled within one tool.”

Launched in late 2023 from San Francisco, Tofu has seen strong demand, achieving 12x revenue growth in just over a year. Clients include DeepScribe, Check Point, and Wunderkind.

Tofu announced a $12 million Series A round, led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, and existing investors.

AI in marketing isn’t new—Jasper, valued at over $1.5 billion, has offered AI-driven solutions for a decade, and Cordial has raised over $70 million.

Cho acknowledged the competitive landscape but emphasized Tofu’s strength in serving multiple marketing teams, unlike single-use tools. Its end-to-end integration, beyond a simple ChatGPT wrapper, sets it apart, he said.

With the Series A funding, Tofu plans to enhance its platform, aiming to become a central hub for marketing teams.

“It’s a crowded market,” Cho said. “We position ourselves as a unified platform, replacing multiple tools with one solution, which is highly appealing to enterprise clients.”