Snapchat Enhances Premium Experience with AI Stickers and Self-Destructing Snaps
The social media platform is introducing innovative features for its Snapchat+ subscribers as part of its strategy to grow its paid membership base. These include AI-powered custom sticker creation and temporary Snaps that automatically disappear.
Personalized AI Stickers for More Engaging Chats
U.S.-based Snapchat+ members can now generate unique stickers that dynamically adapt to their chat messages. The streamlined process involves:
Composing text in the chat field
Tapping the sticker search icon
Sending the AI-generated sticker featuring their message
This functionality follows similar AI sticker implementations by tech giants Meta and Apple, marking Snapchat's latest move in the competitive generative AI space.
The sticker generator expands upon Snapchat's existing AI image creation tools launched last year, providing premium users with additional creative options to enhance their messaging experience.
Image Credits: Snap
The release coincides with Snap's recent unveiling of a mobile-optimized text-to-image AI model designed to power upcoming features like AI Snaps and Bitmoji Backgrounds. While this new model doesn't currently drive the sticker feature, Snap suggests future integration remains possible.
Temporary Content with Snap Modes
The platform is also introducing Snap Modes, initially offering timed Snaps that self-destruct if unopened within predetermined periods. This feature provides:
Enhanced privacy controls
Novel ways to connect with friends
Planned additional interaction modes
Image Credits: Snap
Growing Success of Snapchat+
These expansions showcase Snapchat's commitment to evolving its subscription service, which has demonstrated strong revenue performance:
14 million active Snapchat+ subscribers reported
131% year-over-year growth in subscription revenue
$500 million+ annualized revenue run rate
The platform continues differentiating its premium offering through innovative AI implementations and exclusive communication features, driving both user engagement and financial results.
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