Pinterest’s AI Enhances Fashion Search with Smart Visual Descriptions
Pinterest leverages AI to simplify finding fashion accessories, even when you struggle to articulate your style. The platform employs a Visual Language Model to create vivid descriptions of styles and the overall aesthetic of image Pins, allowing users to explore and refine their preferences with a single click.
This innovative tool analyzes images to streamline searches for specific outfit details across the platform, making shopping more intuitive. For instance, if you admire a skirt in a Pin, you can view its details—color palette, fit, aesthetic—and customize options like color, fabric, or occasion to find a version suitable for settings like the workplace.
These advanced visual search capabilities debut for women’s fashion today in the US, Canada, and UK, with Pinterest planning to expand to additional categories and regions in the future.
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Pinterest leverages AI to simplify finding fashion accessories, even when you struggle to articulate your style. The platform employs a Visual Language Model to create vivid descriptions of styles and the overall aesthetic of image Pins, allowing users to explore and refine their preferences with a single click.
This innovative tool analyzes images to streamline searches for specific outfit details across the platform, making shopping more intuitive. For instance, if you admire a skirt in a Pin, you can view its details—color palette, fit, aesthetic—and customize options like color, fabric, or occasion to find a version suitable for settings like the workplace.
These advanced visual search capabilities debut for women’s fashion today in the US, Canada, and UK, with Pinterest planning to expand to additional categories and regions in the future.
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