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Meta Tests AI-Generated Instagram Comments

Meta Tests AI-Generated Instagram Comments

April 10, 2025
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In the last few years, Meta's been diving deep into the world of AI, throwing all sorts of new features into their apps. They even tried out AI-generated characters with their own quirky profiles and personalities, but quickly pulled the plug when folks found them a bit too weird and not really needed.

Now, they're at it again with a move that might not sit well with everyone. Meta's looking to use AI to help you chat with your friends on Instagram by suggesting comments for you to post.

Jonah Manzano, a guy who's always on the lookout for new social media tricks, stumbled upon a "Write with Meta AI" option on Instagram. This lets you tap into AI to get some comment ideas for other people's posts.

If you're one of the lucky (or unlucky, depending on how you see it) folks testing this out, you'll spot a little pencil icon next to the comment box under a post. Tap it, and Meta AI jumps into action, checking out the photo and spitting out three comment suggestions.

Say you're looking at a pic of someone grinning with a thumbs-up in their living room. Meta AI might suggest you say something like "Cute living room setup," "Love the cozy atmosphere," or "Great photo shoot location." Not feeling those? No worries, just hit refresh for more options.

Image Credits:Jonah Manzano
"We're always messing around with new ways for you to use Meta AI in our apps," a Meta spokesperson told TechCrunch over email. "Beyond just DMs, you'll see Meta AI popping up in comments, feeds, groups, and search to make things more fun and helpful."

Meta didn't spill the beans on how widely this test feature is available, but they did mention they tried something similar with AI-generated comments on Facebook last year.

This new feature might not be a hit with users who prefer their Instagram comments to be real and from the heart. A lot of folks miss the old days when Instagram felt more genuine and less about putting on a show. Adding AI comments could just feel fake and unnecessary to them.

As with any test, it's up in the air whether Meta will roll this out to everyone.

It's also worth mentioning that Meta's been playing around with AI in comments in other ways, like testing AI-generated comment summaries on Facebook last year.

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Comments (35)
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LawrenceLee
LawrenceLee April 11, 2025 at 12:00:00 AM GMT

Meta's AI-generated Instagram comments? Weird move, honestly. I mean, who asked for AI bots to comment on our posts? It's just creepy and feels so fake. They pulled the plug quick, which is good, but they should stick to what people actually want, not this AI gimmick.

KevinAnderson
KevinAnderson April 11, 2025 at 12:00:00 AM GMT

MetaがAIで生成したInstagramのコメント?正直、奇妙な動きだと思う。誰がAIボットに投稿にコメントしてほしいなんて言ったの?気持ち悪いし、偽物っぽい。早々に中止したのは良かったけど、人々が本当に欲しいものに焦点を当てるべきだね、AIのギミックじゃなくて。

JoseMiller
JoseMiller April 11, 2025 at 12:00:00 AM GMT

Meta가 AI로 생성한 Instagram 댓글? 솔직히 이상한 움직임이야. 누가 AI 봇이 우리 게시물에 댓글 달기를 원했어? 기분 나쁘고 너무 가짜 같아. 빠르게 중단한 건 좋았지만, 사람들이 실제로 원하는 것에 집중해야 해, AI 장난감이 아니라.

WillNelson
WillNelson April 11, 2025 at 12:00:00 AM GMT

Comentários gerados por IA no Instagram da Meta? Movimento estranho, honestamente. Quer dizer, quem pediu para bots de IA comentarem nossos posts? É só assustador e parece tão falso. Eles cancelaram rápido, o que é bom, mas deveriam focar no que as pessoas realmente querem, não nesse truque de IA.

WalterThomas
WalterThomas April 11, 2025 at 12:00:00 AM GMT

¿Comentarios generados por IA en Instagram de Meta? Movimiento extraño, honestamente. Quiero decir, ¿quién pidió que bots de IA comentaran nuestras publicaciones? Es solo espeluznante y se siente tan falso. Cancelaron rápido, lo cual es bueno, pero deberían ceñirse a lo que la gente realmente quiere, no a este truco de IA.

RobertMartinez
RobertMartinez April 11, 2025 at 12:00:00 AM GMT

Meta's AI-generated comments on Instagram? Kinda creepy if you ask me. It's like bots are trying to be human, but it just feels off. They should stick to what they're good at, not this weird experiment.

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