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LinkedIn Expands Video Presence with New Suite of Video Tools on Platform

LinkedIn Expands Video Presence with New Suite of Video Tools on Platform

April 18, 2025
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The surge in short-form video popularity has reshaped the landscape of social media. According to LinkedIn, video engagement on their platform has jumped by 36% year over year, and the creation of video content is growing at twice the rate of other post types. This trend has prompted LinkedIn to dive deeper into video content.

On Tuesday, LinkedIn unveiled a range of new video tools designed to enhance the user experience. These include advanced creator analytics, updates to the video feed, improved video search capabilities, and more. These enhancements aim to encourage creators to move beyond traditional text posts and embrace video, ultimately broadening their reach and networking opportunities. It's a win-win situation, as all users will benefit from a richer video content environment.

New Video Features on LinkedIn

One of the exciting updates is the ability for LinkedIn users to view full-screen vertical videos on their desktops. Previously, this feature was exclusive to mobile users, but now, desktop users can tap into a video and seamlessly swipe or click through to explore more content. Additionally, a dedicated video tab and a "Videos For You" section will be available in the desktop feed, making it easier to find engaging videos.

LinkedIn

LinkedIn

To boost the visibility of video content, LinkedIn will also feature more relevant videos in search results, displayed in a user-friendly swipeable carousel format.

Enhancements for Content Creators

For those creating content on LinkedIn, several updates are set to improve audience engagement. One notable addition is the profile preview feature, which allows viewers to see a quick snapshot of a creator's profile while watching a video in full-screen mode.

LinkedIn

LinkedIn

This preview also highlights recent video content from the creator. A more noticeable 'Follow' button within the video player facilitates easier connections, encouraging users to follow creators they enjoy.

Creators will also gain access to new analytics showing the average watch time of their videos. This insight is crucial for understanding which content captivates audiences and how to keep viewers engaged for longer periods.

LinkedIn isn't stopping there; they're also offering nano-learning courses filled with expert tips and insights. These are perfect for creators who are new to video production but eager to jump in and start creating.

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Comments (5)
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TerryYoung
TerryYoung April 19, 2025 at 2:46:17 AM EDT

LinkedIn's new video tools are a game-changer for my job search! I can now showcase my skills in a more engaging way. The only downside is the learning curve, but once you get the hang of it, it's super useful. Definitely worth trying out if you're looking to stand out! 👍

LunaYoung
LunaYoung April 19, 2025 at 12:12:03 AM EDT

As novas ferramentas de vídeo do LinkedIn mudaram minha busca por emprego! Agora posso mostrar minhas habilidades de forma mais envolvente. O único ponto negativo é a curva de aprendizado, mas uma vez que você pega o jeito, é super útil. Vale a pena experimentar se você quer se destacar! 👍

PaulBrown
PaulBrown April 18, 2025 at 10:44:41 PM EDT

LinkedInの新しいビデオツールは、仕事探しに革命をもたらしました!自分のスキルをより魅力的に見せることができます。唯一の欠点は、使いこなすまでの学習曲線ですが、一度慣れればとても便利です。目立つためにはぜひ試してみてください!👍

EricLewis
EricLewis April 18, 2025 at 3:22:01 AM EDT

Las nuevas herramientas de video de LinkedIn han cambiado mi búsqueda de empleo. Ahora puedo mostrar mis habilidades de una manera más atractiva. El único inconveniente es la curva de aprendizaje, pero una vez que te acostumbras, es súper útil. ¡Vale la pena probarlo si quieres destacar! 👍

AmeliaRoberts
AmeliaRoberts April 18, 2025 at 3:00:26 AM EDT

Công cụ video mới của LinkedIn đã thay đổi cách tôi tìm việc! Bây giờ tôi có thể trình bày kỹ năng của mình một cách hấp dẫn hơn. Điểm trừ duy nhất là đường cong học tập, nhưng một khi bạn làm quen được, nó rất hữu ích. Đáng thử nếu bạn muốn nổi bật! 👍

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