Google Tests AI-Powered Search Results in New Web View Experiment

Google is launching a new AI-powered feature called Web Guide this Thursday, designed to organize Google Search results. As a Search Labs experiment, Web Guide uses AI technology to structure the search results page by grouping pages that address specific aspects of your search query.

Search Labs experiments allow Google to test new concepts by letting users opt into the ones that interest them. These experiments can be activated or deactivated anytime and include features like Google's AI Mode, Notebook LM, the filmmaking tool Flow, and more specialized ideas, such as an audio show based on news from your Google Discover feed.

The new Web Guide experiment is a variation of the fan-out technique for displaying search results, which Google already uses in its AI Mode. Powered by Gemini, this feature helps Google better understand your search query and then connect you to other pages that might not appear in a traditional Google Search.

According to Google, the feature works particularly well for open-ended search queries, such as “how to solo travel in Japan” or even more complex, multi-sentence questions. For example, you could ask, “My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?”

Each section of the search results focuses on one type of answer to your query. In the solo travel example, Web Guide would display categories like comprehensive guides, safety tips, and links where people share their personal experiences.

The experiment will be available to users who opt in and will initially reorganize search results on the Web tab in Search. You can also turn off this Web View directly from the tab if you prefer to see standard results without disabling the entire experiment.

Google has stated that the experiment will eventually expand to other areas of Search, including the “All” tab.

Tech and VC Industry Leaders Join the Disrupt 2025 Agenda

Netflix, ElevenLabs, Wayve, and Sequoia Capital are just a few of the influential names joining the Disrupt 2025 agenda. They’ll share insights to help startups grow and give you a competitive edge. Don’t miss the 20th anniversary of TechCrunch Disrupt—this is your chance to learn from top tech leaders. Secure your ticket now and save up to $675 before prices go up.

Tech and VC Industry Leaders Join the Disrupt 2025 Agenda

Netflix, ElevenLabs, Wayve, and Sequoia Capital are just a few of the influential names joining the Disrupt 2025 agenda. They’ll share insights to help startups grow and give you a competitive edge. Don’t miss the 20th anniversary of TechCrunch Disrupt—this is your chance to learn from top tech leaders. Secure your ticket now and save up to $675 before prices go up.