HomeGoogle Shopping undergoes major overhaul
Every day, over a billion folks turn to Google to shop, whether they're virtually trying on outfits, using Lens to shop what they see, or just hunting for the best deals. We've been cranking up the AI to make your shopping experience smoother, and today, we're rolling out a brand new Google Shopping—totally rebuilt with AI at its core. We've taken the 45 billion product listings from our Shopping Graph and mixed them with Gemini models to give you a personalized shopping home, starting in the U.S. from today and spreading out over the next few weeks.
Upgrading shopping research with the help of AI
The revamped Google Shopping uses AI to smartly highlight the most relevant products, making your shopping research a breeze. Now, you'll get an AI-crafted summary with key points to consider for your search, alongside products tailored to your needs. Say you're on the hunt for a winter jacket—like me, but you need one that'll keep you warm and dry in the Pacific Northwest.
Here's the deal: Search for "Men's winter jacket for Seattle," and you'll get an AI brief with the essentials to know before splashing out on a new coat for that climate. We'll show you products recommended by various sources online, explaining why they're a good match for you. You'll also see categories that help you sort through different types of jackets more easily. If you're the type who loves to dig deeper, just click through to relevant articles on the web.
Plus, your search results will come with dynamic filters to help you narrow down your choices—like if you need a specific size or something you can grab nearby, right now. This new setup also includes our virtual try-on feature, powered by generative AI and AR shopping tools, so you can shop with more confidence.
Bringing you more personalized results
Shopping's all about you, which is why the new Google Shopping home page has a personalized feed to spark your interest with products and videos tailored to your tastes. And since most of us take our time researching purchases, Google Shopping lets you jump back into your search right where you left off. Just tap the Google Shopping logo or head to shopping.google.com to check out your feed.
If you ever feel like tweaking or turning off your personalized results, it's easy—just hit the Google Shopping menu and tap "Shopping preferences" at the bottom of the page.
Finding the best prices from the best places
We know you're always on the lookout for bargains, and the new Google Shopping's got you covered with tools like price comparison, price insights, and price tracking. Plus, there's a new, personalized deals page where you can browse deals just for you—click the "Deals" link at the top of your page to dive in.
Google Shopping lets you browse every store in one spot—and we're always working on new ways for brands to reach you directly, whether through AI shopping aids or rich product listing ads.
As you explore the new Google Shopping, you might spot an "experimental" tag on the AI-generated summaries. That's because this feature's still in the testing phase and might not always hit the mark—so we'd love for you to share your feedback through the three-dot menu on the brief to help us refine it. You can access the new Google Shopping via the "Shopping Tab" on Google Search or by visiting shopping.google.com. The new Google Shopping is rolling out across the U.S. over the coming weeks, starting today.
Related article
Warner Music acquires AI attribution startup Sureel AI
Warner Music Group (WMG) confirmed on Wednesday that it is acquiring Sureel AI, an artificial intelligence attribution startup. Sureel’s proprietary technology generates “AI DNA” for musical tracks, deconstructing them into constituent elements to tr
Amazon introduces Alexa for Shopping while pushing Rufus to the background
Amazon has launched Alexa for Shopping, merging its Rufus shopping chatbot with Alexa+ across the app, website, and Echo Show devices.The assistant answers product queries, compares items, tracks prices, and supports shopping reminders. It also handl
Microsoft, Azure and AI Tech Combat California Wildfire Risks
Microsoft invests in AI-driven wildfire detection, with Juan Lavista Ferres, CVP and Chief Data Scientist, discussing strategies to mitigate environmental damage.According to NASA, climate change impacts everyone on Earth, manifesting as rising tempe
Related Special Topic Recommendations
Music composition
AI Stem Separation Tools for Remix Production, Sampling Prep, and Karaoke Masters
2026 Latest Best Top-rated AI Stem Separation Tools Curated for Remix Production, Sampling Prep, and Karaoke Masters. These powerful game-changing tools offer real-world tests to deliver precise audio isolation, boosting productivity significantly. XIX.AI provides a weekly updated free vs paid comparison guide to help you find the must-try solution that suits your needs. Explore now to unlock your AI edge.
8 tools
xix.ai
Data Analysis
AI SQL Copilots for Revenue Dashboards, Funnel Analysis, and Product Metrics
2026 Latest Best AI SQL Copilots Ranked Top-Rated! XIX.AI curates a powerful game-changing collection for weekly updated real-world tests. These must-try tools help you generate accurate revenue dashboards, analyze sales funnels, and track product metrics swiftly, boosting productivity massively. Explore now to Discover your perfect tool for data-driven decision making! 238 characters
9 tools
xix.ai
Music composition
Best AI Melody Writing Tools for Song Drafts
2026 Latest Best Top-Rated AI Melody Writing Tools for Song Drafts! XIX.AI has curated a highly powerful game-changing collection that goes through rigorous real-world tests to deliver the best writing experience. You can find detailed free vs paid comparisons, accurate rankings, and must-try options designed to help you create stunning song drafts effortlessly and boost your creative productivity significantly. Explore now to discover your perfect tool!
8 tools
xix.ai
chatbot
Best AI Conversation Trainer Tools for Interview Practice
2026 Latest Best Top-rated AI Conversation Trainer Tools for Interview Practice are here on XIX.AI! This curated collection features powerful, game-changing tools that go through rigorous real-world tests to deliver accurate feedback. You’ll find a free vs paid comparison and detailed rankings to help you choose the must-try option that boosts your confidence and skills. Explore now to Discover your perfect tool for interview success!
12 tools
xix.ai
Design & Art
Best AI Style Transfer Tools for Creative Experiments
2026 Latest Best Top-rated AI Style Transfer Tools for Creative Experiments! XIX.AI has curated a powerful, game-changing collection of must-try tools that deliver exceptional results through real-world tests and rigorous rankings. These top solutions help creatives boost productivity significantly by accelerating content creation and unlocking endless creative possibilities. Explore now to discover your perfect tool and start creating today!
9 tools
xix.ai
Comic Creation
Best AI Dialogue Bubble Tools for Visual Storytelling
2026 Latest Best Top-Rated AI Dialogue Bubble Tools for Visual Storytelling are here on XIX.AI! This curated collection features powerful, game-changing tools that help creators boost productivity and overcome creative bottlenecks. Get a free vs paid comparison, see real-world tests, and check the latest rankings to find the must-try solutions perfect for crafting engaging visual narratives. Explore now to discover your ideal tool!
10 tools
xix.ai
Comments (42)
0/500
![TerryGonzalez]()
这个Google Shopping的改版听起来有点意思啊！AI选品真的能比人更懂我想要什么吗？🤔 上次用虚拟试衣间差点把我身材识别成大码模特，这次可别再翻车了！
![RoyGarcía]()
This Google Shopping upgrade sounds slick! AI making deals easier to find is a win, but I wonder if it’ll push smaller stores out of the spotlight. 🛍️ Still, virtual try-ons? Count me in!
![WillieJones]()
Googleショッピングの新しいアップデートは素晴らしいですね！今はお得な情報が見つけやすくなりました。バーチャル試着機能も便利ですが、時々ロードに時間がかかるのが難点です。全体的に大幅な改善です！👍
![JasonAnderson]()
Die neue Aktualisierung von Google Shopping ist ziemlich cool! Es ist jetzt viel einfacher, die besten Angebote zu finden. Die virtuelle Anprobe-Funktion ist ein echter Gamechanger für mich, aber manchmal dauert das Laden etwas zu lange. Insgesamt eine große Verbesserung! 👍
![AlbertRamirez]()
गूगल शॉपिंग का नया अपडेट बहुत अच्छा है! अब सबसे अच्छे ऑफर ढूंढना बहुत आसान हो गया है। वर्चुअल ट्राय-ऑन फीचर बहुत काम का है, लेकिन कभी-कभी लोड होने में समय लगता है। कुल मिलाकर, यह एक बड़ा सुधार है! 👍
![ScottKing]()
Google Shoppingの新しいAI機能は本当に便利です！今までより早くお得な情報を見つけられるし、バーチャル試着もできるなんて最高です。ただ、Lensを使うときにたまにバグるのが気になります。それでも、大きな進化だと思います！😊👌
Every day, over a billion folks turn to Google to shop, whether they're virtually trying on outfits, using Lens to shop what they see, or just hunting for the best deals. We've been cranking up the AI to make your shopping experience smoother, and today, we're rolling out a brand new Google Shopping—totally rebuilt with AI at its core. We've taken the 45 billion product listings from our Shopping Graph and mixed them with Gemini models to give you a personalized shopping home, starting in the U.S. from today and spreading out over the next few weeks.
Upgrading shopping research with the help of AI
The revamped Google Shopping uses AI to smartly highlight the most relevant products, making your shopping research a breeze. Now, you'll get an AI-crafted summary with key points to consider for your search, alongside products tailored to your needs. Say you're on the hunt for a winter jacket—like me, but you need one that'll keep you warm and dry in the Pacific Northwest.
Here's the deal: Search for "Men's winter jacket for Seattle," and you'll get an AI brief with the essentials to know before splashing out on a new coat for that climate. We'll show you products recommended by various sources online, explaining why they're a good match for you. You'll also see categories that help you sort through different types of jackets more easily. If you're the type who loves to dig deeper, just click through to relevant articles on the web.
Bringing you more personalized results
Shopping's all about you, which is why the new Google Shopping home page has a personalized feed to spark your interest with products and videos tailored to your tastes. And since most of us take our time researching purchases, Google Shopping lets you jump back into your search right where you left off. Just tap the Google Shopping logo or head to shopping.google.com to check out your feed.
Finding the best prices from the best places
We know you're always on the lookout for bargains, and the new Google Shopping's got you covered with tools like price comparison, price insights, and price tracking. Plus, there's a new, personalized deals page where you can browse deals just for you—click the "Deals" link at the top of your page to dive in.
As you explore the new Google Shopping, you might spot an "experimental" tag on the AI-generated summaries. That's because this feature's still in the testing phase and might not always hit the mark—so we'd love for you to share your feedback through the three-dot menu on the brief to help us refine it. You can access the new Google Shopping via the "Shopping Tab" on Google Search or by visiting shopping.google.com. The new Google Shopping is rolling out across the U.S. over the coming weeks, starting today.
Warner Music acquires AI attribution startup Sureel AI
Warner Music Group (WMG) confirmed on Wednesday that it is acquiring Sureel AI, an artificial intelligence attribution startup. Sureel’s proprietary technology generates “AI DNA” for musical tracks, deconstructing them into constituent elements to tr
Amazon introduces Alexa for Shopping while pushing Rufus to the background
Amazon has launched Alexa for Shopping, merging its Rufus shopping chatbot with Alexa+ across the app, website, and Echo Show devices.The assistant answers product queries, compares items, tracks prices, and supports shopping reminders. It also handl
Microsoft, Azure and AI Tech Combat California Wildfire Risks
Microsoft invests in AI-driven wildfire detection, with Juan Lavista Ferres, CVP and Chief Data Scientist, discussing strategies to mitigate environmental damage.According to NASA, climate change impacts everyone on Earth, manifesting as rising tempe
2026 Latest Best Top-rated AI Stem Separation Tools Curated for Remix Production, Sampling Prep, and Karaoke Masters. These powerful game-changing tools offer real-world tests to deliver precise audio isolation, boosting productivity significantly. XIX.AI provides a weekly updated free vs paid comparison guide to help you find the must-try solution that suits your needs. Explore now to unlock your AI edge.
8 tools
xix.ai
2026 Latest Best AI SQL Copilots Ranked Top-Rated! XIX.AI curates a powerful game-changing collection for weekly updated real-world tests. These must-try tools help you generate accurate revenue dashboards, analyze sales funnels, and track product metrics swiftly, boosting productivity massively. Explore now to Discover your perfect tool for data-driven decision making! 238 characters
9 tools
xix.ai
2026 Latest Best Top-Rated AI Melody Writing Tools for Song Drafts! XIX.AI has curated a highly powerful game-changing collection that goes through rigorous real-world tests to deliver the best writing experience. You can find detailed free vs paid comparisons, accurate rankings, and must-try options designed to help you create stunning song drafts effortlessly and boost your creative productivity significantly. Explore now to discover your perfect tool!
8 tools
xix.ai
2026 Latest Best Top-rated AI Conversation Trainer Tools for Interview Practice are here on XIX.AI! This curated collection features powerful, game-changing tools that go through rigorous real-world tests to deliver accurate feedback. You’ll find a free vs paid comparison and detailed rankings to help you choose the must-try option that boosts your confidence and skills. Explore now to Discover your perfect tool for interview success!
12 tools
xix.ai
2026 Latest Best Top-rated AI Style Transfer Tools for Creative Experiments! XIX.AI has curated a powerful, game-changing collection of must-try tools that deliver exceptional results through real-world tests and rigorous rankings. These top solutions help creatives boost productivity significantly by accelerating content creation and unlocking endless creative possibilities. Explore now to discover your perfect tool and start creating today!
9 tools
xix.ai
2026 Latest Best Top-Rated AI Dialogue Bubble Tools for Visual Storytelling are here on XIX.AI! This curated collection features powerful, game-changing tools that help creators boost productivity and overcome creative bottlenecks. Get a free vs paid comparison, see real-world tests, and check the latest rankings to find the must-try solutions perfect for crafting engaging visual narratives. Explore now to discover your ideal tool!
10 tools
xix.ai
这个Google Shopping的改版听起来有点意思啊！AI选品真的能比人更懂我想要什么吗？🤔 上次用虚拟试衣间差点把我身材识别成大码模特，这次可别再翻车了！
This Google Shopping upgrade sounds slick! AI making deals easier to find is a win, but I wonder if it’ll push smaller stores out of the spotlight. 🛍️ Still, virtual try-ons? Count me in!
Googleショッピングの新しいアップデートは素晴らしいですね！今はお得な情報が見つけやすくなりました。バーチャル試着機能も便利ですが、時々ロードに時間がかかるのが難点です。全体的に大幅な改善です！👍
Die neue Aktualisierung von Google Shopping ist ziemlich cool! Es ist jetzt viel einfacher, die besten Angebote zu finden. Die virtuelle Anprobe-Funktion ist ein echter Gamechanger für mich, aber manchmal dauert das Laden etwas zu lange. Insgesamt eine große Verbesserung! 👍
गूगल शॉपिंग का नया अपडेट बहुत अच्छा है! अब सबसे अच्छे ऑफर ढूंढना बहुत आसान हो गया है। वर्चुअल ट्राय-ऑन फीचर बहुत काम का है, लेकिन कभी-कभी लोड होने में समय लगता है। कुल मिलाकर, यह एक बड़ा सुधार है! 👍
Google Shoppingの新しいAI機能は本当に便利です！今までより早くお得な情報を見つけられるし、バーチャル試着もできるなんて最高です。ただ、Lensを使うときにたまにバグるのが気になります。それでも、大きな進化だと思います！😊👌
