Google Shopping undergoes major overhaul
April 10, 2025
HarryJones
69
Every day, over a billion folks turn to Google to shop, whether they're virtually trying on outfits, using Lens to shop what they see, or just hunting for the best deals. We've been cranking up the AI to make your shopping experience smoother, and today, we're rolling out a brand new Google Shopping—totally rebuilt with AI at its core. We've taken the 45 billion product listings from our Shopping Graph and mixed them with Gemini models to give you a personalized shopping home, starting in the U.S. from today and spreading out over the next few weeks.
Upgrading shopping research with the help of AI
The revamped Google Shopping uses AI to smartly highlight the most relevant products, making your shopping research a breeze. Now, you'll get an AI-crafted summary with key points to consider for your search, alongside products tailored to your needs. Say you're on the hunt for a winter jacket—like me, but you need one that'll keep you warm and dry in the Pacific Northwest.
Here's the deal: Search for "Men's winter jacket for Seattle," and you'll get an AI brief with the essentials to know before splashing out on a new coat for that climate. We'll show you products recommended by various sources online, explaining why they're a good match for you. You'll also see categories that help you sort through different types of jackets more easily. If you're the type who loves to dig deeper, just click through to relevant articles on the web.
Plus, your search results will come with dynamic filters to help you narrow down your choices—like if you need a specific size or something you can grab nearby, right now. This new setup also includes our virtual try-on feature, powered by generative AI and AR shopping tools, so you can shop with more confidence.
Bringing you more personalized results
Shopping's all about you, which is why the new Google Shopping home page has a personalized feed to spark your interest with products and videos tailored to your tastes. And since most of us take our time researching purchases, Google Shopping lets you jump back into your search right where you left off. Just tap the Google Shopping logo or head to shopping.google.com to check out your feed.
If you ever feel like tweaking or turning off your personalized results, it's easy—just hit the Google Shopping menu and tap "Shopping preferences" at the bottom of the page.
Finding the best prices from the best places
We know you're always on the lookout for bargains, and the new Google Shopping's got you covered with tools like price comparison, price insights, and price tracking. Plus, there's a new, personalized deals page where you can browse deals just for you—click the "Deals" link at the top of your page to dive in.
Google Shopping lets you browse every store in one spot—and we're always working on new ways for brands to reach you directly, whether through AI shopping aids or rich product listing ads.
As you explore the new Google Shopping, you might spot an "experimental" tag on the AI-generated summaries. That's because this feature's still in the testing phase and might not always hit the mark—so we'd love for you to share your feedback through the three-dot menu on the brief to help us refine it. You can access the new Google Shopping via the "Shopping Tab" on Google Search or by visiting shopping.google.com. The new Google Shopping is rolling out across the U.S. over the coming weeks, starting today.
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Comments (35)
0/200
![RogerWalker]()
RogerWalker
April 11, 2025 at 8:01:28 AM GMT
Google Shopping's new update is pretty slick! Love how I can try on outfits virtually now, makes shopping so much easier. Only wish it was a bit quicker to load, but hey, it's still a huge improvement. Definitely a must-have for any online shopper!
0
![DonaldGonzález]()
DonaldGonzález
April 11, 2025 at 8:01:28 AM GMT
Googleショッピングの新しいアップデートは本当に便利！バーチャルで服を試着できるのが好きで、ショッピングがずっと簡単になりました。ただ、もう少し早くロードしてくれると良いのですが、それでも大きな進歩です。オンラインショッパーには必須のアプリですね！
0
![StephenDavis]()
StephenDavis
April 11, 2025 at 8:01:28 AM GMT
A nova atualização do Google Shopping é bem legal! Adoro poder experimentar roupas virtualmente agora, torna as compras muito mais fáceis. Só queria que carregasse um pouco mais rápido, mas ainda assim é uma grande melhoria. Definitivamente essencial para qualquer comprador online!
0
![WalterThomas]()
WalterThomas
April 11, 2025 at 8:01:28 AM GMT
La nueva actualización de Google Shopping es bastante genial. Me encanta poder probar ropa virtualmente ahora, hace que las compras sean mucho más fáciles. Solo desearía que cargara un poco más rápido, pero aún así es una gran mejora. Definitivamente un must-have para cualquier comprador en línea!
0
![BruceWilliams]()
BruceWilliams
April 11, 2025 at 8:01:28 AM GMT
गूगल शॉपिंग का नया अपडेट बहुत अच्छा है! अब मुझे वर्चुअली कपड़े ट्राई करना बहुत पसंद है, इससे शॉपिंग बहुत आसान हो गई है। बस यही चाहता हूँ कि यह थोड़ा तेजी से लोड हो, लेकिन फिर भी यह एक बड़ा सुधार है। ऑनलाइन शॉपर के लिए जरूरी है!
0
![CarlLopez]()
CarlLopez
April 13, 2025 at 7:41:45 AM GMT
Google Shopping's new AI features are a game changer! I can now try on clothes virtually and find the best deals so easily. It's like having a personal shopping assistant. Only downside is sometimes the virtual try-on can be a bit off, but still, super helpful!
0
April 10, 2025
HarryJones
69
Every day, over a billion folks turn to Google to shop, whether they're virtually trying on outfits, using Lens to shop what they see, or just hunting for the best deals. We've been cranking up the AI to make your shopping experience smoother, and today, we're rolling out a brand new Google Shopping—totally rebuilt with AI at its core. We've taken the 45 billion product listings from our Shopping Graph and mixed them with Gemini models to give you a personalized shopping home, starting in the U.S. from today and spreading out over the next few weeks.
Upgrading shopping research with the help of AI
The revamped Google Shopping uses AI to smartly highlight the most relevant products, making your shopping research a breeze. Now, you'll get an AI-crafted summary with key points to consider for your search, alongside products tailored to your needs. Say you're on the hunt for a winter jacket—like me, but you need one that'll keep you warm and dry in the Pacific Northwest.
Here's the deal: Search for "Men's winter jacket for Seattle," and you'll get an AI brief with the essentials to know before splashing out on a new coat for that climate. We'll show you products recommended by various sources online, explaining why they're a good match for you. You'll also see categories that help you sort through different types of jackets more easily. If you're the type who loves to dig deeper, just click through to relevant articles on the web.
Bringing you more personalized results
Shopping's all about you, which is why the new Google Shopping home page has a personalized feed to spark your interest with products and videos tailored to your tastes. And since most of us take our time researching purchases, Google Shopping lets you jump back into your search right where you left off. Just tap the Google Shopping logo or head to shopping.google.com to check out your feed.
Finding the best prices from the best places
We know you're always on the lookout for bargains, and the new Google Shopping's got you covered with tools like price comparison, price insights, and price tracking. Plus, there's a new, personalized deals page where you can browse deals just for you—click the "Deals" link at the top of your page to dive in.
As you explore the new Google Shopping, you might spot an "experimental" tag on the AI-generated summaries. That's because this feature's still in the testing phase and might not always hit the mark—so we'd love for you to share your feedback through the three-dot menu on the brief to help us refine it. You can access the new Google Shopping via the "Shopping Tab" on Google Search or by visiting shopping.google.com. The new Google Shopping is rolling out across the U.S. over the coming weeks, starting today.
Debates over AI benchmarking have reached Pokémon
Even the beloved world of Pokémon isn't immune to the drama surrounding AI benchmarks. A recent viral post on X stirred up quite the buzz, claiming that Google's latest Gemini model had outpaced Anthropic's leading Claude model in the classic Pokémon video game trilogy. According to the post, Gemini
Top 10 AI Marketing Tools for April 2025
Artificial intelligence (AI) is shaking up industries left and right, and marketing is no exception. From small startups to big corporations, businesses are increasingly turning to AI marketing tools to boost their brand visibility and drive their growth. Incorporating these tools into your business
Wikipedia is giving AI developers its data to fend off bot scrapers
Wikipedia's New Strategy to Manage AI Data Scraping
Wikipedia, through the Wikimedia Foundation, is taking a proactive step to manage the impact of AI data scraping on its servers. On Wednesday, they announced a collaboration with Kaggle, a platform owned by Google and dedicated to data science and
April 11, 2025 at 8:01:28 AM GMT
Google Shopping's new update is pretty slick! Love how I can try on outfits virtually now, makes shopping so much easier. Only wish it was a bit quicker to load, but hey, it's still a huge improvement. Definitely a must-have for any online shopper!
0
April 11, 2025 at 8:01:28 AM GMT
Googleショッピングの新しいアップデートは本当に便利！バーチャルで服を試着できるのが好きで、ショッピングがずっと簡単になりました。ただ、もう少し早くロードしてくれると良いのですが、それでも大きな進歩です。オンラインショッパーには必須のアプリですね！
0
April 11, 2025 at 8:01:28 AM GMT
A nova atualização do Google Shopping é bem legal! Adoro poder experimentar roupas virtualmente agora, torna as compras muito mais fáceis. Só queria que carregasse um pouco mais rápido, mas ainda assim é uma grande melhoria. Definitivamente essencial para qualquer comprador online!
0
April 11, 2025 at 8:01:28 AM GMT
La nueva actualización de Google Shopping es bastante genial. Me encanta poder probar ropa virtualmente ahora, hace que las compras sean mucho más fáciles. Solo desearía que cargara un poco más rápido, pero aún así es una gran mejora. Definitivamente un must-have para cualquier comprador en línea!
0
April 11, 2025 at 8:01:28 AM GMT
गूगल शॉपिंग का नया अपडेट बहुत अच्छा है! अब मुझे वर्चुअली कपड़े ट्राई करना बहुत पसंद है, इससे शॉपिंग बहुत आसान हो गई है। बस यही चाहता हूँ कि यह थोड़ा तेजी से लोड हो, लेकिन फिर भी यह एक बड़ा सुधार है। ऑनलाइन शॉपर के लिए जरूरी है!
0
April 13, 2025 at 7:41:45 AM GMT
Google Shopping's new AI features are a game changer! I can now try on clothes virtually and find the best deals so easily. It's like having a personal shopping assistant. Only downside is sometimes the virtual try-on can be a bit off, but still, super helpful!
0
