Google Introduces AI-powered Virtual Clothing Try-On Feature

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September 12, 2025

DavidGreen

# News

Google is revolutionizing online shopping with an advanced virtual try-on experience that goes beyond standard model images. The innovative feature, now available in Search Labs for US users, enables shoppers to upload personal photos and visualize clothing items on their own bodies with remarkable accuracy.

How It Works

GIF: Google

After opting into the experiment, users can simply:

Click the "try it on" button next to apparel search results
Upload a full-body photo
Receive AI-generated images of themselves wearing selected garments

The sophisticated AI model accounts for body positioning, fabric behavior, and how different materials interact with various body types to create realistic simulations.

Enhanced Shopping with AI Mode

AI Mode delivers customized product recommendations based on detailed preferences

Image: Google

Gemini-powered AI Mode transforms shopping searches by:

Automatically compiling personalized product selections
Processing multiple search parameters simultaneously (e.g. weather conditions, trip details)
Identifying functional features matching specific needs

Streamlined Purchasing

Automated Checkout

"Buy for me" simplifies purchasing with automatic checkout through Google Pay

Image: Google

Key features of the new agentic checkout:

Price tracking with automatic purchase triggers
Secure transaction processing via Google Pay
Merchant-agnostic purchasing across retail sites

The feature initially launches for US users, with potential global expansion based on initial market response.

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