At Google I/O 2025, the tech giant announced its new comprehensive AI subscription service - Google AI Ultra. Priced at $249.99 monthly, this premium offering provides exclusive access to Google's most advanced artificial intelligence tools currently available.
What's Included in AI Ultra?
Veo 3: Google's cutting-edge AI video generation platform
Flow: The company's next-generation video editing application
Gemini 2.5 Pro Deep Think: An upcoming advanced reasoning mode (launching soon)
Josh Woodward, VP of Google Labs and Gemini, described AI Ultra as catering to users who demand "the absolute cutting edge of AI from Google." The service is currently limited to U.S. customers.
The Competitive Landscape
Google's move follows similar premium offerings from competitors:
OpenAI's $200/month ChatGPT Pro
Anthropic's $200/month Claude Max
Google differentiates AI Ultra by bundling additional premium services beyond core AI functionality.
Exclusive Features and Benefits
Subscribers receive enhanced capabilities across Google's ecosystem:
Expanded NotebookLM platform limits
Premium access to Whisk image remixing tool
Gemini chatbot integration in Chrome
Early access to Project Mariner's agentic tools
YouTube Premium subscription
30TB cloud storage across Google services
Upcoming Innovation: Agent Mode
The desktop version will soon introduce Agent Mode, designed to:
Conduct web research autonomously
Integrate with Google applications
Execute complex digital tasks
Subscription Restructuring
Concurrently with AI Ultra's launch, Google is revamping its AI service tiers:
Retiring Google One AI Premium
Introducing Google AI Pro as new mid-tier offering ($99/month)
Google AI Pro Features
The new mid-tier subscription includes:
Access to Flow video editor
Enhanced NotebookLM functionality
The rebranded Gemini Advanced application
Early Chrome integration for Gemini
Real-time speech translation in Google Meet (currently English/Spanish)
Google's updated AI subscription tiers
Breakthrough Translation Technology
Both AI Pro and AI Ultra subscribers gain access to Google Meet's speech translation, which preserves original vocal characteristics while converting between languages - a significant advancement in real-time communication technology.
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