HomeCreative Updates Boost Lifestyle Imagery for Advertisers
As an advertiser, the initial impression your creative makes on potential customers is crucial. It's essential to ensure your visual assets are engaging and diverse to connect with various audience segments and meet your business objectives. That's why we're excited to introduce new creative features in Google Ads, enabling you to produce a wider range of impactful assets for your campaigns. Here's what we're bringing to the table:
- Generative AI tools to create images featuring adults
- Recommendations for asset-audience pairing
- Testing capabilities for assets in feed-only Performance Max campaigns
Enhancing Lifestyle Imagery
Since we first rolled out asset generation in Performance Max, we've been working tirelessly to enhance our technology. This has allowed advertisers to generate high-quality assets that resonate with their audience and deliver impressive results. Last year, we expanded asset generation to include six new languages, introduced it to new campaign types like Demand Gen, and upgraded our image generation model.
Now, with the power of Imagen 3, we're introducing the ability to generate images of adults and their faces across Performance Max, Demand Gen, Display, and Apps campaigns using simple text prompts. We've conducted thorough user research and implemented strict protocols and safeguards to ensure the quality meets advertisers' expectations while adhering to Google's stringent product and design principles and clear Ads policies. For instance, you won't be able to generate images of branded products, prominent figures like politicians or celebrities, children or minors, or any sensitive or explicit content. All generated images will be tagged with SynthID to provide transparency about AI-generated visuals.
This new feature allows you to craft compelling lifestyle imagery that better engages your customers. For example, if you're an instructor looking to attract cooking class sign-ups, you could use a prompt like "person cooking" or be more specific with "middle-aged man chopping carrots." If the initial images don't meet your needs, you can generate more variations or refine your prompt with details like age, gender, race, ethnicity, and nationality. If the results aren't to your liking, you can "Hide" them and offer feedback to help our AI improve. Throughout the process, you have full control over the creative output, approving each image before it goes live.
You can generate images of someone cooking using a simple prompt like “person cooking” or get more specific with a prompt like “middle-aged man chopping carrots”.
*"We can easily generate images tailored to specific audiences within the campaign creation process. The potential to significantly shorten the production cycles of creatives is no longer a fancy futuristic theory. It's already here. Today."*
— Matthias Wenninger, Group Head Performance Marketing Manager, Mediaplus Performance Germany
Enhancing Your Asset Mix
If you're seeking ways to scale and diversify your assets, we're introducing asset-audience recommendations. These recommendations provide insights into themes and elements that resonate with your top audiences, such as "nature" and "ocean" scenes. In the coming weeks, you'll also start seeing AI-generated image suggestions, allowing you to implement fresh ideas without the need to create new assets from scratch.
Asset-audience recommendations show you which elements and themes can resonate with your valuable audiences. In this example, a travel site is discovering that their images of destinations that contain “Nature”, “Sun”, and “Ocean” from their account perform well with their key audiences.
**New Asset Testing Capabilities**
We're continually investing in experiments for Performance Max to help you assess the impact of various changes and optimizations. We began with experiments that allowed you to test the uplift from adding Performance Max campaigns to your existing mix. Last year, we introduced experiments that enabled testing changes within your Performance Max campaigns, such as the impact of using final URL expansion. Now, we're launching a beta for retailers with campaigns using product feeds but no additional creative assets. You can compare the impact of adding text, image, and video assets—including those created with generative AI—against a control configuration with no assets. If you're interested in this beta, please reach out to your Google account team to sign up.
With these new creative capabilities in Google Ads, you have the tools to create more compelling and effective campaigns, driving better results for your business. We encourage you to explore these features, experiment with different approaches, and share your feedback.
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Comments (28)
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![DouglasMitchell]()
Me encanta cómo estas mejoras en las imágenes para anuncios realmente capturan la esencia de ser 'creativo'. A veces siento que las herramientas publicitarias se quedan atascadas en lo genérico, pero dar un impulso a las imágenes de 'estilo de vida' ayuda a contar una mejor historia. ¿Pero alguien más se pregunta si esto hará que todos los anuncios empiecen a verse igual de 'auténticos' después de un tiempo? 😂 De todos modos, bien hecho por intentar hacer las cosas más interesantes.
![ScottJackson]()
광고 크리에이티브 업데이트 소식 들었어요. 다양한 라이프스타일 이미지 추가된다니 기대되네요! 근데 요즘 AI 생성 이미지가 다 비슷비슷한 느낌이라.. 진정한 다양성을 구현할 수 있을지 궁금하네요. 😅
![KeithSanchez]()
Ces nouvelles fonctionnalités créatives semblent révolutionnaires pour le marketing digital ! 🎨 Enfin une solution pour diversifier facilement nos visuels sans devoir tout recommencer à zéro. Dommage qu'ils n'aient pas pensé à intégrer des templates spécifiques pour le secteur du luxe...
![CharlesYoung]()
¡Las nuevas actualizaciones creativas para imágenes de estilo de vida son un cambio de juego para los anunciantes! Las visuales son tan atractivas y diversas, es fácil conectar con diferentes segmentos de audiencia. Solo desearía que hubiera más opciones de personalización. Aún así, una actualización sólida! 📸
![EricRoberts]()
ライフスタイルイメージの新しいクリエイティブアップデート、広告主にとってはゲームチェンジャーですね！ビジュアルがとても魅力的で多様なので、さまざまな視聴者層とつながりやすいです。もっとカスタマイズのオプションがあればいいのに。でも、しっかりしたアップグレードです！📸
![JamesMiller]()
As novas atualizações criativas para imagens de estilo de vida são um divisor de águas para anunciantes! As visuais são tão envolventes e diversas, é fácil se conectar com diferentes segmentos de audiência. Só desejo que houvesse mais opções de personalização. Ainda assim, uma atualização sólida! 📸
As an advertiser, the initial impression your creative makes on potential customers is crucial. It's essential to ensure your visual assets are engaging and diverse to connect with various audience segments and meet your business objectives. That's why we're excited to introduce new creative features in Google Ads, enabling you to produce a wider range of impactful assets for your campaigns. Here's what we're bringing to the table:
- Generative AI tools to create images featuring adults
- Recommendations for asset-audience pairing
- Testing capabilities for assets in feed-only Performance Max campaigns
Enhancing Lifestyle Imagery
Since we first rolled out asset generation in Performance Max, we've been working tirelessly to enhance our technology. This has allowed advertisers to generate high-quality assets that resonate with their audience and deliver impressive results. Last year, we expanded asset generation to include six new languages, introduced it to new campaign types like Demand Gen, and upgraded our image generation model.
Now, with the power of Imagen 3, we're introducing the ability to generate images of adults and their faces across Performance Max, Demand Gen, Display, and Apps campaigns using simple text prompts. We've conducted thorough user research and implemented strict protocols and safeguards to ensure the quality meets advertisers' expectations while adhering to Google's stringent product and design principles and clear Ads policies. For instance, you won't be able to generate images of branded products, prominent figures like politicians or celebrities, children or minors, or any sensitive or explicit content. All generated images will be tagged with SynthID to provide transparency about AI-generated visuals.
This new feature allows you to craft compelling lifestyle imagery that better engages your customers. For example, if you're an instructor looking to attract cooking class sign-ups, you could use a prompt like "person cooking" or be more specific with "middle-aged man chopping carrots." If the initial images don't meet your needs, you can generate more variations or refine your prompt with details like age, gender, race, ethnicity, and nationality. If the results aren't to your liking, you can "Hide" them and offer feedback to help our AI improve. Throughout the process, you have full control over the creative output, approving each image before it goes live.
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Enhancing Your Asset Mix
If you're seeking ways to scale and diversify your assets, we're introducing asset-audience recommendations. These recommendations provide insights into themes and elements that resonate with your top audiences, such as "nature" and "ocean" scenes. In the coming weeks, you'll also start seeing AI-generated image suggestions, allowing you to implement fresh ideas without the need to create new assets from scratch.
We're continually investing in experiments for Performance Max to help you assess the impact of various changes and optimizations. We began with experiments that allowed you to test the uplift from adding Performance Max campaigns to your existing mix. Last year, we introduced experiments that enabled testing changes within your Performance Max campaigns, such as the impact of using final URL expansion. Now, we're launching a beta for retailers with campaigns using product feeds but no additional creative assets. You can compare the impact of adding text, image, and video assets—including those created with generative AI—against a control configuration with no assets. If you're interested in this beta, please reach out to your Google account team to sign up.
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Me encanta cómo estas mejoras en las imágenes para anuncios realmente capturan la esencia de ser 'creativo'. A veces siento que las herramientas publicitarias se quedan atascadas en lo genérico, pero dar un impulso a las imágenes de 'estilo de vida' ayuda a contar una mejor historia. ¿Pero alguien más se pregunta si esto hará que todos los anuncios empiecen a verse igual de 'auténticos' después de un tiempo? 😂 De todos modos, bien hecho por intentar hacer las cosas más interesantes.
광고 크리에이티브 업데이트 소식 들었어요. 다양한 라이프스타일 이미지 추가된다니 기대되네요! 근데 요즘 AI 생성 이미지가 다 비슷비슷한 느낌이라.. 진정한 다양성을 구현할 수 있을지 궁금하네요. 😅
Ces nouvelles fonctionnalités créatives semblent révolutionnaires pour le marketing digital ! 🎨 Enfin une solution pour diversifier facilement nos visuels sans devoir tout recommencer à zéro. Dommage qu'ils n'aient pas pensé à intégrer des templates spécifiques pour le secteur du luxe...
¡Las nuevas actualizaciones creativas para imágenes de estilo de vida son un cambio de juego para los anunciantes! Las visuales son tan atractivas y diversas, es fácil conectar con diferentes segmentos de audiencia. Solo desearía que hubiera más opciones de personalización. Aún así, una actualización sólida! 📸
ライフスタイルイメージの新しいクリエイティブアップデート、広告主にとってはゲームチェンジャーですね！ビジュアルがとても魅力的で多様なので、さまざまな視聴者層とつながりやすいです。もっとカスタマイズのオプションがあればいいのに。でも、しっかりしたアップグレードです！📸
As novas atualizações criativas para imagens de estilo de vida são um divisor de águas para anunciantes! As visuais são tão envolventes e diversas, é fácil se conectar com diferentes segmentos de audiência. Só desejo que houvesse mais opções de personalização. Ainda assim, uma atualização sólida! 📸
