Creative Updates Boost Lifestyle Imagery for Advertisers
As an advertiser, the initial impression your creative makes on potential customers is crucial. It's essential to ensure your visual assets are engaging and diverse to connect with various audience segments and meet your business objectives. That's why we're excited to introduce new creative features in Google Ads, enabling you to produce a wider range of impactful assets for your campaigns. Here's what we're bringing to the table:
- Generative AI tools to create images featuring adults
- Recommendations for asset-audience pairing
- Testing capabilities for assets in feed-only Performance Max campaigns
Enhancing Lifestyle Imagery
Since we first rolled out asset generation in Performance Max, we've been working tirelessly to enhance our technology. This has allowed advertisers to generate high-quality assets that resonate with their audience and deliver impressive results. Last year, we expanded asset generation to include six new languages, introduced it to new campaign types like Demand Gen, and upgraded our image generation model.
Now, with the power of Imagen 3, we're introducing the ability to generate images of adults and their faces across Performance Max, Demand Gen, Display, and Apps campaigns using simple text prompts. We've conducted thorough user research and implemented strict protocols and safeguards to ensure the quality meets advertisers' expectations while adhering to Google's stringent product and design principles and clear Ads policies. For instance, you won't be able to generate images of branded products, prominent figures like politicians or celebrities, children or minors, or any sensitive or explicit content. All generated images will be tagged with SynthID to provide transparency about AI-generated visuals.
This new feature allows you to craft compelling lifestyle imagery that better engages your customers. For example, if you're an instructor looking to attract cooking class sign-ups, you could use a prompt like "person cooking" or be more specific with "middle-aged man chopping carrots." If the initial images don't meet your needs, you can generate more variations or refine your prompt with details like age, gender, race, ethnicity, and nationality. If the results aren't to your liking, you can "Hide" them and offer feedback to help our AI improve. Throughout the process, you have full control over the creative output, approving each image before it goes live.
You can generate images of someone cooking using a simple prompt like “person cooking” or get more specific with a prompt like “middle-aged man chopping carrots”.
*"We can easily generate images tailored to specific audiences within the campaign creation process. The potential to significantly shorten the production cycles of creatives is no longer a fancy futuristic theory. It's already here. Today."*
— Matthias Wenninger, Group Head Performance Marketing Manager, Mediaplus Performance Germany
Enhancing Your Asset Mix
If you're seeking ways to scale and diversify your assets, we're introducing asset-audience recommendations. These recommendations provide insights into themes and elements that resonate with your top audiences, such as "nature" and "ocean" scenes. In the coming weeks, you'll also start seeing AI-generated image suggestions, allowing you to implement fresh ideas without the need to create new assets from scratch.
Asset-audience recommendations show you which elements and themes can resonate with your valuable audiences. In this example, a travel site is discovering that their images of destinations that contain “Nature”, “Sun”, and “Ocean” from their account perform well with their key audiences.
**New Asset Testing Capabilities**
We're continually investing in experiments for Performance Max to help you assess the impact of various changes and optimizations. We began with experiments that allowed you to test the uplift from adding Performance Max campaigns to your existing mix. Last year, we introduced experiments that enabled testing changes within your Performance Max campaigns, such as the impact of using final URL expansion. Now, we're launching a beta for retailers with campaigns using product feeds but no additional creative assets. You can compare the impact of adding text, image, and video assets—including those created with generative AI—against a control configuration with no assets. If you're interested in this beta, please reach out to your Google account team to sign up.
With these new creative capabilities in Google Ads, you have the tools to create more compelling and effective campaigns, driving better results for your business. We encourage you to explore these features, experiment with different approaches, and share your feedback.
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Comments (25)
0/200
![HarryWilliams]()
HarryWilliams
April 12, 2025 at 12:00:00 AM GMT
Creative Updates Boost Lifestyle Imagery for Advertisers is a game-changer for my ad campaigns! The visuals are so engaging and diverse, it's like they know exactly what my audience wants. Only wish it was a bit cheaper, but hey, you get what you pay for, right? Definitely worth a try if you're into advertising!
0
![JackRoberts]()
JackRoberts
April 12, 2025 at 12:00:00 AM GMT
広告用のライフスタイルイメージを強化するCreative Updatesは素晴らしいです！視覚的な資産が非常に魅力的で多様で、ターゲット層にぴったりです。ただ、もう少し安ければ完璧だったのに。でも、広告に興味があるなら試してみる価値はありますよ！
0
![GeorgeTaylor]()
GeorgeTaylor
April 10, 2025 at 12:00:00 AM GMT
광고용 라이프스타일 이미지를 강화하는 Creative Updates는 정말 대단해요! 시각 자산이 너무 매력적이고 다양해서 타겟층에 딱 맞아요. 다만 조금 더 저렴했으면 좋겠어요. 그래도 광고에 관심이 있다면 꼭 시도해볼 가치가 있어요!
0
![DanielPerez]()
DanielPerez
April 11, 2025 at 12:00:00 AM GMT
Creative Updates Boost Lifestyle Imagery for Advertisers é incrível para minhas campanhas publicitárias! As imagens são tão envolventes e diversas, parece que sabem exatamente o que meu público quer. Só queria que fosse um pouco mais barato, mas, ei, você paga pelo que recebe, certo? Vale a pena tentar se você está no ramo de publicidade!
0
![RichardSmith]()
RichardSmith
April 12, 2025 at 12:00:00 AM GMT
Creative Updates Boost Lifestyle Imagery for Advertisers es un cambio de juego para mis campañas publicitarias. Las imágenes son tan atractivas y diversas, parece que saben exactamente lo que quiere mi audiencia. Solo desearía que fuera un poco más barato, pero, oye, pagas por lo que obtienes, ¿verdad? Definitivamente vale la pena intentarlo si estás en publicidad.
0
![BenHernández]()
BenHernández
April 11, 2025 at 12:00:00 AM GMT
The new creative updates for advertisers are pretty cool, but the lifestyle imagery feels a bit generic. It's a step in the right direction though, and I hope they keep improving the diversity of the visuals. Not bad, but could be better!
0
As an advertiser, the initial impression your creative makes on potential customers is crucial. It's essential to ensure your visual assets are engaging and diverse to connect with various audience segments and meet your business objectives. That's why we're excited to introduce new creative features in Google Ads, enabling you to produce a wider range of impactful assets for your campaigns. Here's what we're bringing to the table:
- Generative AI tools to create images featuring adults
- Recommendations for asset-audience pairing
- Testing capabilities for assets in feed-only Performance Max campaigns
Enhancing Lifestyle Imagery
Since we first rolled out asset generation in Performance Max, we've been working tirelessly to enhance our technology. This has allowed advertisers to generate high-quality assets that resonate with their audience and deliver impressive results. Last year, we expanded asset generation to include six new languages, introduced it to new campaign types like Demand Gen, and upgraded our image generation model.
Now, with the power of Imagen 3, we're introducing the ability to generate images of adults and their faces across Performance Max, Demand Gen, Display, and Apps campaigns using simple text prompts. We've conducted thorough user research and implemented strict protocols and safeguards to ensure the quality meets advertisers' expectations while adhering to Google's stringent product and design principles and clear Ads policies. For instance, you won't be able to generate images of branded products, prominent figures like politicians or celebrities, children or minors, or any sensitive or explicit content. All generated images will be tagged with SynthID to provide transparency about AI-generated visuals.
This new feature allows you to craft compelling lifestyle imagery that better engages your customers. For example, if you're an instructor looking to attract cooking class sign-ups, you could use a prompt like "person cooking" or be more specific with "middle-aged man chopping carrots." If the initial images don't meet your needs, you can generate more variations or refine your prompt with details like age, gender, race, ethnicity, and nationality. If the results aren't to your liking, you can "Hide" them and offer feedback to help our AI improve. Throughout the process, you have full control over the creative output, approving each image before it goes live.
— Matthias Wenninger, Group Head Performance Marketing Manager, Mediaplus Performance Germany
Enhancing Your Asset Mix
If you're seeking ways to scale and diversify your assets, we're introducing asset-audience recommendations. These recommendations provide insights into themes and elements that resonate with your top audiences, such as "nature" and "ocean" scenes. In the coming weeks, you'll also start seeing AI-generated image suggestions, allowing you to implement fresh ideas without the need to create new assets from scratch.
We're continually investing in experiments for Performance Max to help you assess the impact of various changes and optimizations. We began with experiments that allowed you to test the uplift from adding Performance Max campaigns to your existing mix. Last year, we introduced experiments that enabled testing changes within your Performance Max campaigns, such as the impact of using final URL expansion. Now, we're launching a beta for retailers with campaigns using product feeds but no additional creative assets. You can compare the impact of adding text, image, and video assets—including those created with generative AI—against a control configuration with no assets. If you're interested in this beta, please reach out to your Google account team to sign up.
With these new creative capabilities in Google Ads, you have the tools to create more compelling and effective campaigns, driving better results for your business. We encourage you to explore these features, experiment with different approaches, and share your feedback.
Billionaires Discuss Automating Jobs Away in This Week's AI Update
Hey everyone, welcome back to TechCrunch's AI newsletter! If you're not already subscribed, you can sign up here to get it delivered straight to your inbox every Wednesday.We took a little break last week, but for good reason—the AI news cycle was on fire, thanks in large part to the sudden surge of
NotebookLM App Launches: AI-Powered Tool for Instant Knowledge Access Anywhere
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Google’s AI Futures Fund may have to tread carefully
Google’s New AI Investment Initiative: A Strategic Shift Amid Regulatory ScrutinyGoogle's recent announcement of an AI Futures Fund marks a bold move in the tech giant's ongoing qu
April 12, 2025 at 12:00:00 AM GMT
Creative Updates Boost Lifestyle Imagery for Advertisers is a game-changer for my ad campaigns! The visuals are so engaging and diverse, it's like they know exactly what my audience wants. Only wish it was a bit cheaper, but hey, you get what you pay for, right? Definitely worth a try if you're into advertising!
0
April 12, 2025 at 12:00:00 AM GMT
広告用のライフスタイルイメージを強化するCreative Updatesは素晴らしいです！視覚的な資産が非常に魅力的で多様で、ターゲット層にぴったりです。ただ、もう少し安ければ完璧だったのに。でも、広告に興味があるなら試してみる価値はありますよ！
0
April 10, 2025 at 12:00:00 AM GMT
광고용 라이프스타일 이미지를 강화하는 Creative Updates는 정말 대단해요! 시각 자산이 너무 매력적이고 다양해서 타겟층에 딱 맞아요. 다만 조금 더 저렴했으면 좋겠어요. 그래도 광고에 관심이 있다면 꼭 시도해볼 가치가 있어요!
0
April 11, 2025 at 12:00:00 AM GMT
Creative Updates Boost Lifestyle Imagery for Advertisers é incrível para minhas campanhas publicitárias! As imagens são tão envolventes e diversas, parece que sabem exatamente o que meu público quer. Só queria que fosse um pouco mais barato, mas, ei, você paga pelo que recebe, certo? Vale a pena tentar se você está no ramo de publicidade!
0
April 12, 2025 at 12:00:00 AM GMT
Creative Updates Boost Lifestyle Imagery for Advertisers es un cambio de juego para mis campañas publicitarias. Las imágenes son tan atractivas y diversas, parece que saben exactamente lo que quiere mi audiencia. Solo desearía que fuera un poco más barato, pero, oye, pagas por lo que obtienes, ¿verdad? Definitivamente vale la pena intentarlo si estás en publicidad.
0
April 11, 2025 at 12:00:00 AM GMT
The new creative updates for advertisers are pretty cool, but the lifestyle imagery feels a bit generic. It's a step in the right direction though, and I hope they keep improving the diversity of the visuals. Not bad, but could be better!
0
