Creative Updates Boost Lifestyle Imagery for Advertisers
As an advertiser, the initial impression your creative makes on potential customers is crucial. It's essential to ensure your visual assets are engaging and diverse to connect with various audience segments and meet your business objectives. That's why we're excited to introduce new creative features in Google Ads, enabling you to produce a wider range of impactful assets for your campaigns. Here's what we're bringing to the table:
- Generative AI tools to create images featuring adults
- Recommendations for asset-audience pairing
- Testing capabilities for assets in feed-only Performance Max campaigns
Enhancing Lifestyle Imagery
Since we first rolled out asset generation in Performance Max, we've been working tirelessly to enhance our technology. This has allowed advertisers to generate high-quality assets that resonate with their audience and deliver impressive results. Last year, we expanded asset generation to include six new languages, introduced it to new campaign types like Demand Gen, and upgraded our image generation model.
Now, with the power of Imagen 3, we're introducing the ability to generate images of adults and their faces across Performance Max, Demand Gen, Display, and Apps campaigns using simple text prompts. We've conducted thorough user research and implemented strict protocols and safeguards to ensure the quality meets advertisers' expectations while adhering to Google's stringent product and design principles and clear Ads policies. For instance, you won't be able to generate images of branded products, prominent figures like politicians or celebrities, children or minors, or any sensitive or explicit content. All generated images will be tagged with SynthID to provide transparency about AI-generated visuals.
This new feature allows you to craft compelling lifestyle imagery that better engages your customers. For example, if you're an instructor looking to attract cooking class sign-ups, you could use a prompt like "person cooking" or be more specific with "middle-aged man chopping carrots." If the initial images don't meet your needs, you can generate more variations or refine your prompt with details like age, gender, race, ethnicity, and nationality. If the results aren't to your liking, you can "Hide" them and offer feedback to help our AI improve. Throughout the process, you have full control over the creative output, approving each image before it goes live.
You can generate images of someone cooking using a simple prompt like “person cooking” or get more specific with a prompt like “middle-aged man chopping carrots”.
*"We can easily generate images tailored to specific audiences within the campaign creation process. The potential to significantly shorten the production cycles of creatives is no longer a fancy futuristic theory. It's already here. Today."*
— Matthias Wenninger, Group Head Performance Marketing Manager, Mediaplus Performance Germany
Enhancing Your Asset Mix
If you're seeking ways to scale and diversify your assets, we're introducing asset-audience recommendations. These recommendations provide insights into themes and elements that resonate with your top audiences, such as "nature" and "ocean" scenes. In the coming weeks, you'll also start seeing AI-generated image suggestions, allowing you to implement fresh ideas without the need to create new assets from scratch.
Asset-audience recommendations show you which elements and themes can resonate with your valuable audiences. In this example, a travel site is discovering that their images of destinations that contain “Nature”, “Sun”, and “Ocean” from their account perform well with their key audiences.
**New Asset Testing Capabilities**
We're continually investing in experiments for Performance Max to help you assess the impact of various changes and optimizations. We began with experiments that allowed you to test the uplift from adding Performance Max campaigns to your existing mix. Last year, we introduced experiments that enabled testing changes within your Performance Max campaigns, such as the impact of using final URL expansion. Now, we're launching a beta for retailers with campaigns using product feeds but no additional creative assets. You can compare the impact of adding text, image, and video assets—including those created with generative AI—against a control configuration with no assets. If you're interested in this beta, please reach out to your Google account team to sign up.
With these new creative capabilities in Google Ads, you have the tools to create more compelling and effective campaigns, driving better results for your business. We encourage you to explore these features, experiment with different approaches, and share your feedback.
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Comments (25)
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![CharlesYoung]()
CharlesYoung
April 15, 2025 at 5:24:55 AM EDT
¡Las nuevas actualizaciones creativas para imágenes de estilo de vida son un cambio de juego para los anunciantes! Las visuales son tan atractivas y diversas, es fácil conectar con diferentes segmentos de audiencia. Solo desearía que hubiera más opciones de personalización. Aún así, una actualización sólida! 📸
0
![EricRoberts]()
EricRoberts
April 13, 2025 at 11:44:12 AM EDT
ライフスタイルイメージの新しいクリエイティブアップデート、広告主にとってはゲームチェンジャーですね！ビジュアルがとても魅力的で多様なので、さまざまな視聴者層とつながりやすいです。もっとカスタマイズのオプションがあればいいのに。でも、しっかりしたアップグレードです！📸
0
![JamesMiller]()
JamesMiller
April 13, 2025 at 10:50:32 AM EDT
As novas atualizações criativas para imagens de estilo de vida são um divisor de águas para anunciantes! As visuais são tão envolventes e diversas, é fácil se conectar com diferentes segmentos de audiência. Só desejo que houvesse mais opções de personalização. Ainda assim, uma atualização sólida! 📸
0
![StevenGonzalez]()
StevenGonzalez
April 12, 2025 at 8:27:10 PM EDT
광고주를 위한 라이프스타일 이미지를 강화하는 크리에이티브 업데이트는 좋은 도구인데, 새로운 기능이 조금 압도적이에요. 하지만 다양한 청중과 연결하는 데는 훌륭해요! 조금 더 사용자 친화적이면 좋겠어요.
0
![CharlesMartinez]()
CharlesMartinez
April 12, 2025 at 6:55:18 PM EDT
Creative Updates Boost Lifestyle Imagery for Advertisers é uma ferramenta legal, mas às vezes as novas funcionalidades parecem um pouco esmagadoras. É ótimo para se conectar com diferentes segmentos de audiência, no entanto! Só desejo que fosse um pouco mais amigável ao usuário.
0
![LucasWalker]()
LucasWalker
April 12, 2025 at 4:25:20 PM EDT
広告主として、Creative Updates Boostを使ってみて、視覚的な資産が本当に魅力的になりました。ただ、使い方が少し複雑で、慣れるまで時間がかかりました。それでも、成果は出ていますし、使い続ける価値はありますね。
0
As an advertiser, the initial impression your creative makes on potential customers is crucial. It's essential to ensure your visual assets are engaging and diverse to connect with various audience segments and meet your business objectives. That's why we're excited to introduce new creative features in Google Ads, enabling you to produce a wider range of impactful assets for your campaigns. Here's what we're bringing to the table:
- Generative AI tools to create images featuring adults
- Recommendations for asset-audience pairing
- Testing capabilities for assets in feed-only Performance Max campaigns
Enhancing Lifestyle Imagery
Since we first rolled out asset generation in Performance Max, we've been working tirelessly to enhance our technology. This has allowed advertisers to generate high-quality assets that resonate with their audience and deliver impressive results. Last year, we expanded asset generation to include six new languages, introduced it to new campaign types like Demand Gen, and upgraded our image generation model.
Now, with the power of Imagen 3, we're introducing the ability to generate images of adults and their faces across Performance Max, Demand Gen, Display, and Apps campaigns using simple text prompts. We've conducted thorough user research and implemented strict protocols and safeguards to ensure the quality meets advertisers' expectations while adhering to Google's stringent product and design principles and clear Ads policies. For instance, you won't be able to generate images of branded products, prominent figures like politicians or celebrities, children or minors, or any sensitive or explicit content. All generated images will be tagged with SynthID to provide transparency about AI-generated visuals.
This new feature allows you to craft compelling lifestyle imagery that better engages your customers. For example, if you're an instructor looking to attract cooking class sign-ups, you could use a prompt like "person cooking" or be more specific with "middle-aged man chopping carrots." If the initial images don't meet your needs, you can generate more variations or refine your prompt with details like age, gender, race, ethnicity, and nationality. If the results aren't to your liking, you can "Hide" them and offer feedback to help our AI improve. Throughout the process, you have full control over the creative output, approving each image before it goes live.
— Matthias Wenninger, Group Head Performance Marketing Manager, Mediaplus Performance Germany
Enhancing Your Asset Mix
If you're seeking ways to scale and diversify your assets, we're introducing asset-audience recommendations. These recommendations provide insights into themes and elements that resonate with your top audiences, such as "nature" and "ocean" scenes. In the coming weeks, you'll also start seeing AI-generated image suggestions, allowing you to implement fresh ideas without the need to create new assets from scratch.
We're continually investing in experiments for Performance Max to help you assess the impact of various changes and optimizations. We began with experiments that allowed you to test the uplift from adding Performance Max campaigns to your existing mix. Last year, we introduced experiments that enabled testing changes within your Performance Max campaigns, such as the impact of using final URL expansion. Now, we're launching a beta for retailers with campaigns using product feeds but no additional creative assets. You can compare the impact of adding text, image, and video assets—including those created with generative AI—against a control configuration with no assets. If you're interested in this beta, please reach out to your Google account team to sign up.
With these new creative capabilities in Google Ads, you have the tools to create more compelling and effective campaigns, driving better results for your business. We encourage you to explore these features, experiment with different approaches, and share your feedback.
Meta Enhances AI Security with Advanced Llama Tools
Meta has released new Llama security tools to bolster AI development and protect against emerging threats.These upgraded Llama AI model security tools are paired with Meta’s new resources to empower c
NotebookLM Unveils Curated Notebooks from Top Publications and Experts
Google is enhancing its AI-driven research and note-taking tool, NotebookLM, to serve as a comprehensive knowledge hub. On Monday, the company introduced a curated collection of notebooks from promine
Alibaba Unveils Wan2.1-VACE: Open-Source AI Video Solution
Alibaba has introduced Wan2.1-VACE, an open-source AI model poised to transform video creation and editing processes.VACE is a key component of Alibaba’s Wan2.1 video AI model family, with the company
April 15, 2025 at 5:24:55 AM EDT
¡Las nuevas actualizaciones creativas para imágenes de estilo de vida son un cambio de juego para los anunciantes! Las visuales son tan atractivas y diversas, es fácil conectar con diferentes segmentos de audiencia. Solo desearía que hubiera más opciones de personalización. Aún así, una actualización sólida! 📸
0
April 13, 2025 at 11:44:12 AM EDT
ライフスタイルイメージの新しいクリエイティブアップデート、広告主にとってはゲームチェンジャーですね！ビジュアルがとても魅力的で多様なので、さまざまな視聴者層とつながりやすいです。もっとカスタマイズのオプションがあればいいのに。でも、しっかりしたアップグレードです！📸
0
April 13, 2025 at 10:50:32 AM EDT
As novas atualizações criativas para imagens de estilo de vida são um divisor de águas para anunciantes! As visuais são tão envolventes e diversas, é fácil se conectar com diferentes segmentos de audiência. Só desejo que houvesse mais opções de personalização. Ainda assim, uma atualização sólida! 📸
0
April 12, 2025 at 8:27:10 PM EDT
광고주를 위한 라이프스타일 이미지를 강화하는 크리에이티브 업데이트는 좋은 도구인데, 새로운 기능이 조금 압도적이에요. 하지만 다양한 청중과 연결하는 데는 훌륭해요! 조금 더 사용자 친화적이면 좋겠어요.
0
April 12, 2025 at 6:55:18 PM EDT
Creative Updates Boost Lifestyle Imagery for Advertisers é uma ferramenta legal, mas às vezes as novas funcionalidades parecem um pouco esmagadoras. É ótimo para se conectar com diferentes segmentos de audiência, no entanto! Só desejo que fosse um pouco mais amigável ao usuário.
0
April 12, 2025 at 4:25:20 PM EDT
広告主として、Creative Updates Boostを使ってみて、視覚的な資産が本当に魅力的になりました。ただ、使い方が少し複雑で、慣れるまで時間がかかりました。それでも、成果は出ていますし、使い続ける価値はありますね。
0
