Capsule Secures $12M Funding to Develop Next-Gen AI Video Editor for Brands
Capsule, the innovative video editing platform, has announced a significant upgrade to its AI-powered assistant, tailored for marketing, sales, and media teams. This enhancement comes on the heels of a successful $12 million Series A funding round, signaling strong investor confidence in the company's direction.
The latest version of Capsule's studio software introduces an AI co-producer that offers real-time suggestions to enhance storytelling. According to Capsule's co-founder and CEO, Champ Bennett, the new features aim to make video editing more interactive. "It'll be more of an interactive experience where the AI suggests things to improve your video's clarity and performance," Bennett shared with TechCrunch. The goal is to empower users without professional video editing skills to create compelling video stories.
The AI co-producer enables users to provide prompts like "Create a sizzle reel from our latest event." In response, the AI will recommend suitable footage from the brand's media library, suggest the best sequence for clips, and even advise on the placement of titles and graphics. This functionality streamlines the entire video production process, making it more efficient and user-friendly.
Capsule is also rolling out a new feature for real-time collaborative editing. This tool allows team members to work on different parts of a video simultaneously. For example, one person can edit the video's opening while another focuses on the conclusion. This complements Capsule's existing commenting feature, which facilitates communication and feedback within the video timeline.
Since its public launch in October 2024, following a beta phase in 2023, Capsule has caught the eye of major companies like HubSpot, Instacart, and Ramp. The platform's AI studio is designed to cut down editing time and accelerate post-production with features such as automatic transcription, intro summarization for title cards with brand-specific graphics, image generation, and text animations.
Capsule offers a free version alongside a paid enterprise subscription, reflecting its commitment to accessibility and scalability. Bennett highlighted the platform's growing adoption, noting, "About a third of our revenue last year was from expansion."
The Series A funding round was led by Innovation Endeavors, with contributions from HubSpot Ventures and notable angel investors including Frame.io founder Emery Wells, former Twilio executive François Dufour, Ramp co-founder Karim Atiyeh, and Instacart's chief marketing officer Laura Jones, among others. Capsule's existing investors include Bloomberg Beta, Human Ventures, and Swift Ventures, bringing the company's total funding to $19.75 million.
With the fresh capital, Capsule plans to bolster its team by hiring more product designers, visual designers, and AI engineers, and expanding its sales force to further drive growth and innovation in the video editing space.
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Comments (28)
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![DanielCarter]()
DanielCarter
September 24, 2025 at 8:30:37 PM EDT
12M融资对Capsule来说是个好开始，但AI视频编辑赛道这么卷，品牌方真的会买单吗？我用过他家测试版，自动剪辑连产品logo都识别错...这钱怕不是又要烧在营销上 💸
0
![RalphSanchez]()
RalphSanchez
August 8, 2025 at 9:00:59 PM EDT
Wow, $12M for an AI video editor? Capsule’s upgrade sounds like a game-changer for brands! Curious to see how it stacks up against existing tools.
0
![AnthonyPerez]()
AnthonyPerez
August 7, 2025 at 11:01:00 PM EDT
¡Qué chulada! Capsule está llevando la edición de video a otro nivel con su IA. Me pregunto si esto hará que los editores humanos queden obsoletos o si solo será una herramienta más para creativos. ¡Esa inversión de $12M pinta bien! 🎥
0
![LunaYoung]()
LunaYoung
April 22, 2025 at 5:55:56 PM EDT
O editor de vídeo AI do Capsule é bem legal, mas é um pouco caro pelo que oferece. Os recursos são bons, mas eu gostaria que houvesse uma opção mais acessível. Ainda assim, é uma ferramenta sólida para marcas que querem melhorar seu jogo de vídeo. Talvez na próxima atualização eles tenham um nível gratuito? 🤔🎥
0
![HarperJones]()
HarperJones
April 21, 2025 at 8:28:03 PM EDT
Capsule의 AI 비디오 에디터는 꽤 멋지지만 제공하는 기능에 비해 좀 비싼 것 같아. 기능은 부드럽지만 더 저렴한 옵션이 있었으면 좋겠어. 그래도 비디오 게임을 업그레이드하고 싶은 브랜드에게는 좋은 도구야. 다음 업데이트에 무료 티어가 있으면 좋겠네? 🤔🎥
0
![CharlesMartinez]()
CharlesMartinez
April 21, 2025 at 5:07:09 PM EDT
O novo editor de vídeo AI da Capsule é um divisor de águas para a nossa equipe de marketing! É super intuitivo e nos economiza muito tempo. A única coisa é que às vezes ele luta com diretrizes de marca muito específicas, mas no geral, é uma ferramenta sólida. Ansioso para ver como ele evolui! 🚀
0
Capsule, the innovative video editing platform, has announced a significant upgrade to its AI-powered assistant, tailored for marketing, sales, and media teams. This enhancement comes on the heels of a successful $12 million Series A funding round, signaling strong investor confidence in the company's direction.
The latest version of Capsule's studio software introduces an AI co-producer that offers real-time suggestions to enhance storytelling. According to Capsule's co-founder and CEO, Champ Bennett, the new features aim to make video editing more interactive. "It'll be more of an interactive experience where the AI suggests things to improve your video's clarity and performance," Bennett shared with TechCrunch. The goal is to empower users without professional video editing skills to create compelling video stories.
The AI co-producer enables users to provide prompts like "Create a sizzle reel from our latest event." In response, the AI will recommend suitable footage from the brand's media library, suggest the best sequence for clips, and even advise on the placement of titles and graphics. This functionality streamlines the entire video production process, making it more efficient and user-friendly.
Capsule is also rolling out a new feature for real-time collaborative editing. This tool allows team members to work on different parts of a video simultaneously. For example, one person can edit the video's opening while another focuses on the conclusion. This complements Capsule's existing commenting feature, which facilitates communication and feedback within the video timeline.
Since its public launch in October 2024, following a beta phase in 2023, Capsule has caught the eye of major companies like HubSpot, Instacart, and Ramp. The platform's AI studio is designed to cut down editing time and accelerate post-production with features such as automatic transcription, intro summarization for title cards with brand-specific graphics, image generation, and text animations.
Capsule offers a free version alongside a paid enterprise subscription, reflecting its commitment to accessibility and scalability. Bennett highlighted the platform's growing adoption, noting, "About a third of our revenue last year was from expansion."
The Series A funding round was led by Innovation Endeavors, with contributions from HubSpot Ventures and notable angel investors including Frame.io founder Emery Wells, former Twilio executive François Dufour, Ramp co-founder Karim Atiyeh, and Instacart's chief marketing officer Laura Jones, among others. Capsule's existing investors include Bloomberg Beta, Human Ventures, and Swift Ventures, bringing the company's total funding to $19.75 million.
With the fresh capital, Capsule plans to bolster its team by hiring more product designers, visual designers, and AI engineers, and expanding its sales force to further drive growth and innovation in the video editing space.
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September 24, 2025 at 8:30:37 PM EDT
12M融资对Capsule来说是个好开始，但AI视频编辑赛道这么卷，品牌方真的会买单吗？我用过他家测试版，自动剪辑连产品logo都识别错...这钱怕不是又要烧在营销上 💸
0
August 8, 2025 at 9:00:59 PM EDT
Wow, $12M for an AI video editor? Capsule’s upgrade sounds like a game-changer for brands! Curious to see how it stacks up against existing tools.
0
August 7, 2025 at 11:01:00 PM EDT
¡Qué chulada! Capsule está llevando la edición de video a otro nivel con su IA. Me pregunto si esto hará que los editores humanos queden obsoletos o si solo será una herramienta más para creativos. ¡Esa inversión de $12M pinta bien! 🎥
0
April 22, 2025 at 5:55:56 PM EDT
O editor de vídeo AI do Capsule é bem legal, mas é um pouco caro pelo que oferece. Os recursos são bons, mas eu gostaria que houvesse uma opção mais acessível. Ainda assim, é uma ferramenta sólida para marcas que querem melhorar seu jogo de vídeo. Talvez na próxima atualização eles tenham um nível gratuito? 🤔🎥
0
April 21, 2025 at 8:28:03 PM EDT
Capsule의 AI 비디오 에디터는 꽤 멋지지만 제공하는 기능에 비해 좀 비싼 것 같아. 기능은 부드럽지만 더 저렴한 옵션이 있었으면 좋겠어. 그래도 비디오 게임을 업그레이드하고 싶은 브랜드에게는 좋은 도구야. 다음 업데이트에 무료 티어가 있으면 좋겠네? 🤔🎥
0
April 21, 2025 at 5:07:09 PM EDT
O novo editor de vídeo AI da Capsule é um divisor de águas para a nossa equipe de marketing! É super intuitivo e nos economiza muito tempo. A única coisa é que às vezes ele luta com diretrizes de marca muito específicas, mas no geral, é uma ferramenta sólida. Ansioso para ver como ele evolui! 🚀
0
