HomeAmazon’s new AI agent is designed to do your shopping
Amazon has recently unveiled Nova Act, a new AI model that's making waves in the tech world. Designed to execute tasks directly in your browser, like online shopping, Nova Act is currently in a "research preview" phase, accessible only to developers. But that's not all—Amazon is also broadening access to its other Nova AI models through a new web portal, making it simpler for users to explore and utilize these tools.
Nova Act, in many ways, echoes the capabilities of OpenAI's Operator agent. It's not just about browsing the web; this model can conduct searches, complete purchases, and even respond to queries about what's displayed on your screen. What's more, it can follow a schedule for task execution and handle more nuanced instructions, such as declining insurance upsells during a purchase. While it's still in the hands of developers, Nova Act is already enhancing the capabilities of the upgraded Alexa Plus assistant, performing various online tasks.
This innovative model marks the first release from Amazon's Artificial General Intelligence (AGI) Labs. The lab's vision is ambitious: to create AI agents capable of managing intricate, multi-step tasks, from organizing a wedding to streamlining complex IT operations for businesses. Amazon isn't alone in this race; numerous companies are vying to develop AI agents that can do more than just answer questions or create art—they're aiming for AI that can truly assist in our daily lives.
An Amazon demonstration of Nova Act using Google Maps to check biking distance to a train station. Image: AmazonNova Act joins a suite of five other Nova models that Amazon introduced back in December 2024. These include three "understanding" models, as well as tools for generating images and videos. Rather than boasting about having the most powerful AI, Amazon focuses on the speed and affordability of the Nova suite, claiming they're "at least 75 percent less expensive" than similar offerings from competitors.
To make these models more accessible, Amazon has launched a dedicated website for developers and users in the US. This platform allows them to interact with the models directly, using them to answer questions or create content. Previously, access to these models was limited to Amazon Bedrock, a platform within Amazon Web Services that also hosts third-party models from companies like DeepSeek, Anthropic, and Meta. According to Rohit Prasad, SVP of Amazon AGI, this new site is designed to help developers "quickly test their ideas with Nova models, and then implement them at scale in Amazon Bedrock."
Related article
Meta signs deal for millions of Amazon AI CPUs
Amazon has secured a significant partnership with Meta, once again relying on its own custom-designed chips. Meta has agreed to deploy millions of AWS Graviton chips to meet its expanding AI demands, Amazon confirmed on Friday.Note that AWS Graviton
Kakao Mobility outlines Level 4 autonomous driving roadmap for physical AI
Kakao Mobility is planning to develop Level 4 autonomous driving technologies internally as part of its physical AI strategy.
At the 2026 World IT Show conference in Seoul's COEX, Kim Jin-kyu — vice president and head of Kakao Mobility's Physical AI
Barry Diller: Trust in Sam Altman irrelevant as AGI nears
Barry Diller, the billionaire media titan, does not believe OpenAI CEO Sam Altman is untrustworthy, despite recent reports suggesting otherwise. Speaking at the Wall Street Journal's "Future of Everything" conference this week, Diller defended Altman
Related Special Topic Recommendations
Business
Best AI Recruiting Tools: Screen Resumes & Automate Candidate Interview Scheduling
Discover the 2026 latest top-rated AI recruiting tools on XIX.AI. Our curated list features powerful, game-changing solutions for screening resumes and automating candidate interview scheduling. Compare free vs paid options with real-world tests and weekly updated rankings. Find your perfect hiring assistant and streamline your recruitment today!
10 tools
xix.ai
Productivity
AI Personal Wellness & Focus Coaches: Manage Burnout & Boost Mental Energy Levels
Discover the 2026 best AI personal wellness and focus coaches on XIX.AI. Our curated rankings feature top-rated, game-changing tools to manage burnout and boost mental energy. Compare free vs paid options with real-world insights. Unlock your path to peak productivity and well-being today.
10 tools
xix.ai
chatbot
Top-Rated AI Romantic Chatbots: Build Long-Term Relationships with Consistent Personalities
Discover the 2026 latest top-rated AI romantic chatbots for building genuine, long-term connections. Our curated list features powerful, consistent personalities, free vs paid comparisons, and real-world tests. Find your perfect companion and start building today at XIX.AI.
10 tools
xix.ai
Education and Learning
Best AI Data Science Mentors: Master SQL, Pandas & Machine Learning Workflows
Discover the 2026 best AI data science mentors to master SQL, Pandas & ML workflows. Explore our top-rated, curated selection at XIX.AI for powerful, game-changing guidance. Compare free vs paid options with real-world insights. Unlock your data science mastery today.
10 tools
xix.ai
chatbot
Best AI Flirting & Conversation Trainers: Improve Social Charisma and Confidence in Real-Time
Discover the 2026 best AI flirting and conversation trainers on XIX.AI. Our curated, top-rated selection helps you build social charisma and confidence in real-time. Explore must-try, game-changing tools with free vs paid comparisons and weekly updated rankings. Unlock your social edge today.
10 tools
xix.ai
code
Best AI Tools for Automated Unit Testing: Generate Jest, PyTest & JUnit Test Cases in One Click
Discover the 2026 latest top-rated AI tools for automated unit testing. Our curated selection features powerful, game-changing solutions to generate Jest, PyTest & JUnit test cases instantly. Compare free vs paid options with real-world tests and weekly updated rankings on XIX.AI. Unlock your AI edge and boost development productivity today.
10 tools
xix.ai
Comments (13)
0/500
![VictoriaBaker]()
Une IA qui fait nos courses, c’est pratique mais ça donne un peu froid dans le dos… Amazon veut tout automatiser, jusqu’à nos décisions d’achat ? 😅 D’un côté, ça pourrait rendre la vie plus facile, mais de l’autre, jusqu’où va la collecte de données ? Ça me fait penser à Black Mirror, sérieusement !
![NicholasRoberts]()
This Nova Act sounds like a game-changer for online shopping! Imagine just telling your browser to buy stuff while you chill—super cool, but I wonder how secure it is. 🤔 Anyone else curious about privacy with this AI?
![DavidGonzalez]()
Amazon's Nova Act sounds like a game-changer for online shopping! 😮 Curious how it'll handle complex tasks like finding deals without upselling me insurance. Hope it’s as reliable as they claim!
![BruceClark]()
AmazonのNova Actは興味深いですが、今は開発者だけが使えるのは残念です。全員が使えるようになったら、ショッピングにどう役立つか楽しみです！🛍️
![NicholasSanchez]()
아마존의 새로운 AI 대리인은 정말 놀랍네요! 쇼핑을 대신 해주는 것은 진짜 편리할 것 같아요. 하지만 개발자 전용이라서 조금 아쉽습니다. 일반 사용자도 사용할 수 있게 되길 기대해요! 💻
![JohnYoung]()
아마존의 Nova Act는 흥미로워 보이지만, 지금은 개발자만 사용할 수 있다는 게 아쉽네요. 모두가 사용할 수 있게 되면 쇼핑에 어떻게 도움이 될지 기대됩니다! 🛍️
Amazon has recently unveiled Nova Act, a new AI model that's making waves in the tech world. Designed to execute tasks directly in your browser, like online shopping, Nova Act is currently in a "research preview" phase, accessible only to developers. But that's not all—Amazon is also broadening access to its other Nova AI models through a new web portal, making it simpler for users to explore and utilize these tools.
Nova Act, in many ways, echoes the capabilities of OpenAI's Operator agent. It's not just about browsing the web; this model can conduct searches, complete purchases, and even respond to queries about what's displayed on your screen. What's more, it can follow a schedule for task execution and handle more nuanced instructions, such as declining insurance upsells during a purchase. While it's still in the hands of developers, Nova Act is already enhancing the capabilities of the upgraded Alexa Plus assistant, performing various online tasks.
This innovative model marks the first release from Amazon's Artificial General Intelligence (AGI) Labs. The lab's vision is ambitious: to create AI agents capable of managing intricate, multi-step tasks, from organizing a wedding to streamlining complex IT operations for businesses. Amazon isn't alone in this race; numerous companies are vying to develop AI agents that can do more than just answer questions or create art—they're aiming for AI that can truly assist in our daily lives.
To make these models more accessible, Amazon has launched a dedicated website for developers and users in the US. This platform allows them to interact with the models directly, using them to answer questions or create content. Previously, access to these models was limited to Amazon Bedrock, a platform within Amazon Web Services that also hosts third-party models from companies like DeepSeek, Anthropic, and Meta. According to Rohit Prasad, SVP of Amazon AGI, this new site is designed to help developers "quickly test their ideas with Nova models, and then implement them at scale in Amazon Bedrock."
Meta signs deal for millions of Amazon AI CPUs
Amazon has secured a significant partnership with Meta, once again relying on its own custom-designed chips. Meta has agreed to deploy millions of AWS Graviton chips to meet its expanding AI demands, Amazon confirmed on Friday.Note that AWS Graviton
Kakao Mobility outlines Level 4 autonomous driving roadmap for physical AI
Kakao Mobility is planning to develop Level 4 autonomous driving technologies internally as part of its physical AI strategy.
At the 2026 World IT Show conference in Seoul's COEX, Kim Jin-kyu — vice president and head of Kakao Mobility's Physical AI
Barry Diller: Trust in Sam Altman irrelevant as AGI nears
Barry Diller, the billionaire media titan, does not believe OpenAI CEO Sam Altman is untrustworthy, despite recent reports suggesting otherwise. Speaking at the Wall Street Journal's "Future of Everything" conference this week, Diller defended Altman
Discover the 2026 latest top-rated AI recruiting tools on XIX.AI. Our curated list features powerful, game-changing solutions for screening resumes and automating candidate interview scheduling. Compare free vs paid options with real-world tests and weekly updated rankings. Find your perfect hiring assistant and streamline your recruitment today!
10 tools
xix.ai
Discover the 2026 best AI personal wellness and focus coaches on XIX.AI. Our curated rankings feature top-rated, game-changing tools to manage burnout and boost mental energy. Compare free vs paid options with real-world insights. Unlock your path to peak productivity and well-being today.
10 tools
xix.ai
Discover the 2026 latest top-rated AI romantic chatbots for building genuine, long-term connections. Our curated list features powerful, consistent personalities, free vs paid comparisons, and real-world tests. Find your perfect companion and start building today at XIX.AI.
10 tools
xix.ai
Discover the 2026 best AI data science mentors to master SQL, Pandas & ML workflows. Explore our top-rated, curated selection at XIX.AI for powerful, game-changing guidance. Compare free vs paid options with real-world insights. Unlock your data science mastery today.
10 tools
xix.ai
Discover the 2026 best AI flirting and conversation trainers on XIX.AI. Our curated, top-rated selection helps you build social charisma and confidence in real-time. Explore must-try, game-changing tools with free vs paid comparisons and weekly updated rankings. Unlock your social edge today.
10 tools
xix.ai
Discover the 2026 latest top-rated AI tools for automated unit testing. Our curated selection features powerful, game-changing solutions to generate Jest, PyTest & JUnit test cases instantly. Compare free vs paid options with real-world tests and weekly updated rankings on XIX.AI. Unlock your AI edge and boost development productivity today.
10 tools
xix.ai
Une IA qui fait nos courses, c’est pratique mais ça donne un peu froid dans le dos… Amazon veut tout automatiser, jusqu’à nos décisions d’achat ? 😅 D’un côté, ça pourrait rendre la vie plus facile, mais de l’autre, jusqu’où va la collecte de données ? Ça me fait penser à Black Mirror, sérieusement !
This Nova Act sounds like a game-changer for online shopping! Imagine just telling your browser to buy stuff while you chill—super cool, but I wonder how secure it is. 🤔 Anyone else curious about privacy with this AI?
Amazon's Nova Act sounds like a game-changer for online shopping! 😮 Curious how it'll handle complex tasks like finding deals without upselling me insurance. Hope it’s as reliable as they claim!
AmazonのNova Actは興味深いですが、今は開発者だけが使えるのは残念です。全員が使えるようになったら、ショッピングにどう役立つか楽しみです！🛍️
아마존의 새로운 AI 대리인은 정말 놀랍네요! 쇼핑을 대신 해주는 것은 진짜 편리할 것 같아요. 하지만 개발자 전용이라서 조금 아쉽습니다. 일반 사용자도 사용할 수 있게 되길 기대해요! 💻
아마존의 Nova Act는 흥미로워 보이지만, 지금은 개발자만 사용할 수 있다는 게 아쉽네요. 모두가 사용할 수 있게 되면 쇼핑에 어떻게 도움이 될지 기대됩니다! 🛍️
