Amazon Now Offers Service to Purchase Products from Other Websites for You
April 19, 2025
NicholasLewis
32
Amazon is currently experimenting with a new "Buy for Me" feature on its mobile app, which allows users to buy products from other websites without ever leaving the Amazon platform. This innovative button leverages agentic AI, meaning Amazon can now shop on your behalf, simplifying the purchasing process.
Just last month, Amazon started directing customers to other brands’ websites for items not available on their platform. Now, with "Buy for Me," instead of manually entering your payment and shipping details on these external sites, the feature takes care of everything for you. This is made possible by Amazon's Nova AI system, enhanced with a new model that can navigate and act within your browser, in collaboration with Anthropic's Claude.

When you find a product that supports this feature, you'll see all the relevant details right within the Amazon app. A simple tap on the "Buy for Me" button will lead you to an Amazon checkout page, where you can double-check your payment info before proceeding.
Then, Amazon's AI steps in to securely pass along your encrypted personal and payment details to finalize the purchase on the third-party site. While Amazon ensures that it can't access any other orders you might have on these external sites, you can still track your "Buy for Me" orders through Amazon. For customer service or returns, however, you'll need to head back to the brand's website. Brands can choose to opt out of this program if they wish.
What's Next for "Buy for Me"?
According to Amazon spokesperson Lara Hendrickson, speaking to The Verge, Amazon isn't taking any commission from purchases made via the "Buy for Me" button. "Right now, this is an experiment, and we're trying to help customers find more products, and once they find the right product, we're trying to help them make more seamless purchases," Hendrickson explained.
Currently, "Buy for Me" is accessible to a select group of US users on both iOS and Android. Amazon is rolling this out with a limited set of brands and products, but they have plans to expand this feature in the future.
Update, April 4th: Added a statement from Amazon.
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Comments (20)
0/200
RogerKing
April 20, 2025 at 5:45:37 AM GMT
Amazon's 'Buy for Me' feature is super handy! No more jumping between sites to buy stuff. Just hit the button and Amazon does the shopping. It's like having a personal shopper! Only thing is, it sometimes picks the wrong item, but overall, it's a time-saver! 💸👍
0
RalphGarcia
April 20, 2025 at 5:45:37 AM GMT
アマゾンの「Buy for Me」機能は便利ですね!他のサイトで買い物する手間が省けます。ボタンを押すだけでアマゾンが代わりに買ってくれるなんて、まるでパーソナルショッパーみたい!ただ、たまに間違った商品を選ぶことがありますが、全体的に時間の節約になります!💸👍
0
AnthonyHernández
April 20, 2025 at 5:45:37 AM GMT
아마존의 'Buy for Me' 기능 정말 편리해요! 다른 사이트에서 쇼핑할 필요 없이 버튼만 누르면 아마존이 대신 쇼핑해줘요. 마치 개인 쇼핑 도우미 같아요! 다만, 가끔 잘못된 상품을 선택할 때가 있지만, 전반적으로 시간 절약에 도움이 돼요! 💸👍
0
GeorgeTaylor
April 20, 2025 at 5:45:37 AM GMT
A função 'Buy for Me' da Amazon é super útil! Não preciso mais pular entre sites para comprar coisas. Só aperto o botão e a Amazon faz as compras por mim. É como ter um personal shopper! A única coisa é que às vezes escolhe o item errado, mas no geral, economiza tempo! 💸👍
0
WillieJones
April 20, 2025 at 5:45:37 AM GMT
La función 'Buy for Me' de Amazon es súper práctica! Ya no tengo que saltar entre sitios para comprar cosas. Solo presiono el botón y Amazon hace las compras por mí. ¡Es como tener un comprador personal! Lo único es que a veces elige el artículo incorrecto, pero en general, ahorra tiempo! 💸👍
0
StevenSanchez
April 20, 2025 at 5:17:49 AM GMT
Amazon's 'Buy for Me' feature is super convenient! I can buy stuff from other sites without leaving the app. But sometimes it takes forever to process, and the fees can add up. Still, it's a game-changer for online shopping! 🛍️
0






Amazon is currently experimenting with a new "Buy for Me" feature on its mobile app, which allows users to buy products from other websites without ever leaving the Amazon platform. This innovative button leverages agentic AI, meaning Amazon can now shop on your behalf, simplifying the purchasing process.
Just last month, Amazon started directing customers to other brands’ websites for items not available on their platform. Now, with "Buy for Me," instead of manually entering your payment and shipping details on these external sites, the feature takes care of everything for you. This is made possible by Amazon's Nova AI system, enhanced with a new model that can navigate and act within your browser, in collaboration with Anthropic's Claude.
When you find a product that supports this feature, you'll see all the relevant details right within the Amazon app. A simple tap on the "Buy for Me" button will lead you to an Amazon checkout page, where you can double-check your payment info before proceeding.
Then, Amazon's AI steps in to securely pass along your encrypted personal and payment details to finalize the purchase on the third-party site. While Amazon ensures that it can't access any other orders you might have on these external sites, you can still track your "Buy for Me" orders through Amazon. For customer service or returns, however, you'll need to head back to the brand's website. Brands can choose to opt out of this program if they wish.
What's Next for "Buy for Me"?
According to Amazon spokesperson Lara Hendrickson, speaking to The Verge, Amazon isn't taking any commission from purchases made via the "Buy for Me" button. "Right now, this is an experiment, and we're trying to help customers find more products, and once they find the right product, we're trying to help them make more seamless purchases," Hendrickson explained.
Currently, "Buy for Me" is accessible to a select group of US users on both iOS and Android. Amazon is rolling this out with a limited set of brands and products, but they have plans to expand this feature in the future.
Update, April 4th: Added a statement from Amazon.




Amazon's 'Buy for Me' feature is super handy! No more jumping between sites to buy stuff. Just hit the button and Amazon does the shopping. It's like having a personal shopper! Only thing is, it sometimes picks the wrong item, but overall, it's a time-saver! 💸👍




アマゾンの「Buy for Me」機能は便利ですね!他のサイトで買い物する手間が省けます。ボタンを押すだけでアマゾンが代わりに買ってくれるなんて、まるでパーソナルショッパーみたい!ただ、たまに間違った商品を選ぶことがありますが、全体的に時間の節約になります!💸👍




아마존의 'Buy for Me' 기능 정말 편리해요! 다른 사이트에서 쇼핑할 필요 없이 버튼만 누르면 아마존이 대신 쇼핑해줘요. 마치 개인 쇼핑 도우미 같아요! 다만, 가끔 잘못된 상품을 선택할 때가 있지만, 전반적으로 시간 절약에 도움이 돼요! 💸👍




A função 'Buy for Me' da Amazon é super útil! Não preciso mais pular entre sites para comprar coisas. Só aperto o botão e a Amazon faz as compras por mim. É como ter um personal shopper! A única coisa é que às vezes escolhe o item errado, mas no geral, economiza tempo! 💸👍




La función 'Buy for Me' de Amazon es súper práctica! Ya no tengo que saltar entre sitios para comprar cosas. Solo presiono el botón y Amazon hace las compras por mí. ¡Es como tener un comprador personal! Lo único es que a veces elige el artículo incorrecto, pero en general, ahorra tiempo! 💸👍




Amazon's 'Buy for Me' feature is super convenient! I can buy stuff from other sites without leaving the app. But sometimes it takes forever to process, and the fees can add up. Still, it's a game-changer for online shopping! 🛍️












