Alibaba Consolidates AI Business Under Qwen Brand

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March 10, 2026

ElijahWalker

Alibaba Consolidates AI Business Under Qwen Brand

On March 2, Alibaba officially announced the unification of its AI business brand under the name "Qwen" (English name: Qwen), signifying a new strategic phase for the company in artificial intelligence. This consolidation encompasses both foundational models and specialized domain models, while also reinforcing the Qwen APP’s role as the flagship consumer-facing application.

The rebranding reflects Alibaba’s ongoing innovation and investment in AI. The Qwen large model will serve as the unified brand identity, representing Alibaba’s advanced capabilities in artificial intelligence technology. Notably, Alibaba open-sourced the Qwen 3.5 model on Chinese New Year’s Eve, along with several smaller-scale Qwen 3.5 variants. These models have been highly acclaimed on Hugging Face, currently holding the top four positions in global open-source large model rankings.

Market response has been strong—during the Spring Festival holiday, the Qwen APP processed close to 200 million single-command instructions, highlighting substantial user engagement and market traction. According to third-party data from QuestMobile, Qwen’s daily active users (DAU) reached 73.52 million during this period, surging by 940% and placing it among the leading domestic AI applications. This not only demonstrates Qwen’s significant potential in the consumer market but also underscores Alibaba’s expanding influence in the AI sector.

Simultaneously, the establishment of the Tongyi Lab has streamlined Alibaba’s organizational framework in AI, enabling more efficient technological exploration and innovation. This lab will focus on driving breakthroughs and expanding real-world applications, helping Alibaba maintain a competitive edge in the global AI landscape.

In summary, with the strategic rollout of the Qwen large model and the Tongyi Lab, Alibaba is infusing its AI business with renewed energy and creativity. The future outlook appears promising.

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