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AI Tour Guide Across Thousands of Years: World's First Multimodal Cultural Tourism Large Model Launches in Xi'an
On June 29, 2026, Xi'an became a stage for the seamless fusion of technology and cultural heritage. The world's first commercial multimodal cultural tourism large model, "Boguan," launched large-scale local deployment, using AI to make historical and cultural heritage visible, touchable, and interactive.
Developed by Shaanxi Culture Investment in collaboration with partners such as Huawei, the Boguan model is China's first industry-specific AI dedicated to cultural preservation and inheritance. Its underlying dataset is vast, encompassing 1.2PB of valuable materials, including over 30 million images, millions of minutes of audio and video of cultural relics, and 510 high-precision 3D models. This data provides a rich "cultural gene" that allows the model to accurately restore artifact details and achieve museum-level revitalization.
Technology's role extends beyond preservation to creating emotional connections with visitors. In the art of dough modeling, a craft that once took months can now be completed within a week with Boguan's support. Meanwhile, by skillfully integrating the "Zhaoling Six Horses" relics with Xi'an's intangible cultural heritage crafts, the digital IP "Tang Mengmeng" and its related cultural products have generated sales of over 2 million yuan.
To enhance immersive experiences, the Boguan model has been fully integrated into various scenarios. Within the "Youshanxi" app, it acts as an AI travel companion, offering one-stop services from itinerary planning to sightseeing interpretation. The "Zhiying Camera" mini-program uses real-time fusion technology, allowing tourists to "travel back" to historical scenes and capture unique digital memories. As of March this year, the intelligent agent has reached over 4 million users.
Upgrading the tourism experience relies on a robust underlying communication architecture. In the Datang Bustling City scenic area, the deployment of a 5G-A network ensures high transmission rates, enabling tourists to share images smoothly even in crowded spots. Data shows that cultural tourism live streaming supported by 5G-A significantly extends user dwell time and boosts per capita spending by 62%.
Smart airport development has also become a key link in the cultural tourism chain. Through 5G, AI, and cloud computing, the airport has achieved full-process intelligence, including self-service check-in, luggage tracking, and unmanned inspections. Passengers can now complete self-service check-in in as little as 10 seconds, greatly easing congestion in waiting areas and making every trip more convenient and comfortable.
As the Boguan model deepens its reach into areas like short-form drama creation and digital transformation of the cultural tourism industry, Xi'an is showcasing a new model of smart tourism. Artificial intelligence is no longer just cold code; it has become the core engine that revitalizes traditional culture, reshapes tourist experiences, and unleashes new growth in the industry.
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On June 29, 2026, Xi'an became a stage for the seamless fusion of technology and cultural heritage. The world's first commercial multimodal cultural tourism large model, "Boguan," launched large-scale local deployment, using AI to make historical and cultural heritage visible, touchable, and interactive.
Developed by Shaanxi Culture Investment in collaboration with partners such as Huawei, the Boguan model is China's first industry-specific AI dedicated to cultural preservation and inheritance. Its underlying dataset is vast, encompassing 1.2PB of valuable materials, including over 30 million images, millions of minutes of audio and video of cultural relics, and 510 high-precision 3D models. This data provides a rich "cultural gene" that allows the model to accurately restore artifact details and achieve museum-level revitalization.
Technology's role extends beyond preservation to creating emotional connections with visitors. In the art of dough modeling, a craft that once took months can now be completed within a week with Boguan's support. Meanwhile, by skillfully integrating the "Zhaoling Six Horses" relics with Xi'an's intangible cultural heritage crafts, the digital IP "Tang Mengmeng" and its related cultural products have generated sales of over 2 million yuan.
To enhance immersive experiences, the Boguan model has been fully integrated into various scenarios. Within the "Youshanxi" app, it acts as an AI travel companion, offering one-stop services from itinerary planning to sightseeing interpretation. The "Zhiying Camera" mini-program uses real-time fusion technology, allowing tourists to "travel back" to historical scenes and capture unique digital memories. As of March this year, the intelligent agent has reached over 4 million users.
Upgrading the tourism experience relies on a robust underlying communication architecture. In the Datang Bustling City scenic area, the deployment of a 5G-A network ensures high transmission rates, enabling tourists to share images smoothly even in crowded spots. Data shows that cultural tourism live streaming supported by 5G-A significantly extends user dwell time and boosts per capita spending by 62%.
Smart airport development has also become a key link in the cultural tourism chain. Through 5G, AI, and cloud computing, the airport has achieved full-process intelligence, including self-service check-in, luggage tracking, and unmanned inspections. Passengers can now complete self-service check-in in as little as 10 seconds, greatly easing congestion in waiting areas and making every trip more convenient and comfortable.
As the Boguan model deepens its reach into areas like short-form drama creation and digital transformation of the cultural tourism industry, Xi'an is showcasing a new model of smart tourism. Artificial intelligence is no longer just cold code; it has become the core engine that revitalizes traditional culture, reshapes tourist experiences, and unleashes new growth in the industry.
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