AI Editing Tools Set to Revolutionize Your Instagram Videos

Today, Adam Mosseri, the head of Instagram, dropped a tantalizing hint on the platform about a new feature coming next year. It's a generative AI editing tool that promises to let users tweak "nearly any aspect of your videos." This exciting addition will leverage Meta's Movie Gen AI model, which was introduced back in October.

What makes Movie Gen stand out? It can whip up HD videos at a crisp 1080p resolution just from a text prompt. Meta boasts that these videos are more "realistic" than those churned out by competitors like OpenAI's Sora. By integrating Movie Gen into Instagram, Meta hopes to give creators the power to bring their visions to life with ease.

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Mosseri shared that this new tool will allow creators to modify nearly every element of their videos using just a text prompt. The announcement video offered a sneak peek at "early research AI models," showing off outfit and background changes. One particularly striking example was Mosseri himself morphing into a puppet, highlighting the broad potential of Movie Gen.

The AI video generation landscape is heating up, with models like OpenAI's Sora, Adobe's Firefly, and Google's Veo all making waves in 2024. These tools signal a move from AI image generation to AI video creation, particularly text-to-video. However, just as with AI-generated images, there are worries about misuse, including digital blackface, deepfakes, and the spread of disinformation.

Also: Google's latest AI tool lets you create images from other photos without even needing a prompt.

Many in the creative industries—artists, writers, filmmakers, actors, and photographers—are expressing concerns about AI generators. The issue stems from AI companies scraping the web to train their models, impacting these professionals' livelihoods. In response, YouTube recently announced that it will let creators opt into third-party AI training. They've also teamed up with the Creative Artists Agency to create tools that help creators and artists manage how AI-generated content uses their likeness on a larger scale.

While Movie Gen hasn't hit the scene yet, Instagram is set to be the first Meta platform to harness a text-to-video model. This move could shake things up in the world of video editing and content creation.