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针对企业运营中的道德两难提供基于功利主义与义务论的平衡分析,辅助管理者做出符合长期价值观的决策。
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Act as a corporate ethics consultant to provide decision-making advice for the following specific business scenario: A pharmaceutical company developing a new drug discovers slight but non-fatal side effects in clinical trial data, while a competitor is about to launch a similar product. Please analyze whether to delay the launch or modify promotional materials by combining utilitarian calculations for the greatest good with deontological adherence to honesty and patient safety principles, and offer a comprehensive strategy balancing business sustainability and moral responsibility, presenting the analysis in a natural, fluent narrative without rigid instructional language.
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请作为企业伦理顾问,针对以下具体商业场景提供决策建议:一家制药公司在研发新药时,发现临床试验数据存在轻微但非致命的副作用风险,而竞争对手即将推出类似产品。请结合功利主义对最大多数人利益的计算与义务论对诚实与患者安全原则的坚守,分析是否应推迟上市或修改宣传材料,并给出兼顾商业可持续性与道德责任的综合策略,避免使用生硬的指令性语言,以自然流畅的叙述方式呈现分析过程。
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