Google is testing Shop this, a new screen context-based shopping feature for its Gemini AI assistant on Android. Embedded in the floating overlay, it automatically detects products across third-party apps, identifies purchasing channels, and compares key specs and alternatives without switching apps. This update integrates Gemini's product recognition into cross-app scenarios, simplifying shopping decisions and potentially reshaping mobile search and e-commerce traffic patterns. The feature remains in early development with pending confirmation on implementation details and compatibility.