Meta launched its AI assistant Muse on iPad just one month after its iOS and Android debut, accelerating cross-platform expansion. Sensor Tower reports over 6.6 million installations, driven by text-based interaction and low hardware demands. The app integrates with productivity tools like Asana and Zoom, plus retailers including Walmart and Sephora for autonomous shopping. To combat bot bans, Meta partnered with industry players on October 6 to develop an open standard for AI identity authentication. This move underscores Meta's strategy to dominate the consumer and lightweight business AI agent ecosystem through broad connectivity and standardized protocols.