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ThomasYoung
ThomasYoung
June 24, 2026

Douyin launched paid subscriptions for its AI large model on June 24 with three tiers: Standard 68 yuan/month, Enhanced 200 yuan, and Advanced 500 yuan, integrated with the Douyin 2.1 model. Compared to ChatGPT Plus at 135 yuan and Pro at 677 yuan, Douyin’s standard is half price and advanced under one third. This marks a shift from user scale to value extraction, aiming for cost-effective AI commercialization in China.

Douyin launched paid subscriptions for its AI large model on June 24 with three tiers: Standard 68 yuan/month, Enhanced 200 yuan, and Advanced 500 yuan, integrated with the Douyin 2.1 model. Compared to ChatGPT Plus at 135 yuan and Pro at 677 yuan, Douyin’s standard is half price and advanced under one third. This marks a shift from user scale to value extraction, aiming for cost-effective AI commercialization in China.
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