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TimothyDavis
TimothyDavis
May 27, 2026

OpenAI shifts its ChatGPT advertising strategy from high-budget brand campaigns to a self-service model targeting small and local businesses. It has removed its $200,000 minimum spend requirement and is testing conversion-focused ads, moving toward a performance-based model similar to Meta and Google to drive scalable revenue.

OpenAI shifts its ChatGPT advertising strategy from high-budget brand campaigns to a self-service model targeting small and local businesses. It has removed its $200,000 minimum spend requirement and is testing conversion-focused ads, moving toward a performance-based model similar to Meta and Google to drive scalable revenue.
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