Google has updated its spam policy to combat AI poisoning, formally classifying manipulative Generative Engine Optimization GEO tactics as spam. The new guidelines target websites that fabricate content to trick AI systems into indexing false information. Penalties include search ranking demotions, removal from AI Overview results, and potential site-wide bans from Google's index. Industry experts note the challenge remains complex due to advanced evasion techniques and the inherent difficulty in distinguishing malicious content from legitimate commercial material.