Huawei launched its Pura 90 smartphone series, Pura X Max large foldable, and first Harmony AI glasses on April 20. Defying industry-wide price hikes, Huawei kept the Pura 90 base model price steady versus its predecessor and cut prices for Pro models, eliminating the Ultra version. The new AI glasses feature integrated AI for ecosystem collaboration. The launches aim to solidify Huawei's leading position in China's high-end and foldable phone markets ahead of Apple's expected foldable entry.