Microsoft plans aggressive Copilot pricing with 30-50% enterprise discounts starting October to boost adoption. Simultaneously, it will launch a super AI application transforming Copilot from an office assistant into an automation platform. This upgrade integrates coding tools and intelligent agents to handle multi-step tasks, shifting focus from content generation to end-to-end workflow automation. The strategy aims to consolidate market share against competitors by lowering trial barriers and increasing user stickiness through deeper integration into complex business processes.