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KevinDavis
KevinDavis
March 31, 2026

OpenAI to discontinue its video generation model Sora, shutting down the app in April and ending API support in September. The high-cost product faced steep user decline after launch, with daily active users halving to around 500,000 and operational losses near $1 million daily. Copyright issues and poor user-generated content also harmed its brand. Amid competition and computing constraints, OpenAI will reallocate resources to coding tools, enterprise services, and agent-based AI, shifting the original team to robotics research. This move signals a strategic pivot from flashy demos to commercially viable AI.

OpenAI to discontinue its video generation model Sora, shutting down the app in April and ending API support in September. The high-cost product faced steep user decline after launch, with daily active users halving to around 500,000 and operational losses near $1 million daily. Copyright issues and poor user-generated content also harmed its brand. Amid competition and computing constraints, OpenAI will reallocate resources to coding tools, enterprise services, and agent-based AI, shifting the original team to robotics research. This move signals a strategic pivot from flashy demos to commercially viable AI.
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