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JackMoore
JackMoore
February 10, 2026

Baidu reportedly launched Project O, aimed at strengthening its core Baidu App as a primary AI platform. The move comes as competitors push standalone AI apps. Baidu currently has three AI products each with over 100 million users. Project O is speculated to involve major AI interaction upgrades for the 2026 Spring Festival, where Baidu is a key partner, to capture traffic through differentiated AI experiences. Specific details remain confidential.

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