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RichardAdams
RichardAdams
February 5, 2026

AI firm Anthropic debuted its first Super Bowl ad during the 2026 game, taking a humorous jab at rival OpenAI for placing ads in ChatGPT. In a blog post, Anthropic pledged to keep its own AI models ad-free, contrasting with industry norms, while acknowledging challenges of a subscription-only model. OpenAI CEO Sam Altman responded on social media, calling the ad creative but noting inaccuracies. The move highlights intensifying competition over user experience and business models in the AI sector.

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