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BrianGarcia
BrianGarcia
February 4, 2026

Tencent's AI app Yuanbao modified its red envelope sharing mechanism after WeChat blocked direct sharing links, citing violations against rules on induced sharing. The switch to password-based red envelopes followed WeChat's strict crackdown on excessive marketing during the Spring Festival, highlighting that even Tencent's own products must comply with platform policies.

Tencent's AI app Yuanbao modified its red envelope sharing mechanism after WeChat blocked direct sharing links, citing violations against rules on induced sharing. The switch to password-based red envelopes followed WeChat's strict crackdown on excessive marketing during the Spring Festival, highlighting that even Tencent's own products must comply with platform policies.
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