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TimothyCarter
TimothyCarter
January 12, 2026

Amazon outlines Alexa AI strategy at CES highlighting its existing home device footprint as a key advantage The company says over 97 of its 600 million shipped devices can support its new generative AI assistant Alexa Plus which is now available to tens of millions of users Amazon is focusing on making Alexa Plus available to all Prime members first positioning it as a foundational AI assistant amid growing competition

Amazon outlines Alexa AI strategy at CES highlighting its existing home device footprint as a key advantage The company says over 97 of its 600 million shipped devices can support its new generative AI assistant Alexa Plus which is now available to tens of millions of users Amazon is focusing on making Alexa Plus available to all Prime members first positioning it as a foundational AI assistant amid growing competition
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