Sensor Tower data shows Amazons AI chatbot Rufus drove significant Black Friday sales growth Amazon sessions with Rufus that led to a purchase surged 100 compared to the trailing 30 days and grew 75 day-over-day outperforming sessions without the AI tool Adobe Analytics reports a broader trend with AI traffic to US retail sites up 805 year-over-year and AI-driven shoppers 38 more likely to convert indicating rising consumer adoption of AI for holiday shopping