Instagram head Adam Mosseri stated at Bloomberg Screentime that AI will democratize content creation by lowering production barriers but warned of misuse risks. He countered MrBeast’s concerns over AI threatening creator jobs, arguing AI will enhance content quality and scale. Mosseri acknowledged Meta’s flawed AI labeling efforts and emphasized societal adaptation to discern synthetic media. He noted hybrid AI-human content is already prevalent, blurring authenticity lines. Separately, he discussed Instagram’s focus on Reels, DMs, and competition with TikTok, whose U.S. ownership shift he sees as continuity-driven rather than disruptive.