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新製品立ち上げリスク論理トレーニング

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マーケティング部の新製品立ち上げシーンにおいて、所与の条件で潜在的リスクを推論し、実務者の論理的思考とリスク予測能力を鍛えます。

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For this new low-sugar low-calorie fruit tea project from a local tea brand targeting Gen Z, combine target group consumption preferences, supply chain stability, existing competitor layouts and leading brand pricing strategies to deduce potential risks at each link of the whole launch process, sort out the causal logic of risk occurrence, and help new marketing department employees exercise logical thinking ability for business decision-making.

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Z世代を対象とした地元ティーブランドの低糖質・低カロリーフルーツティー新製品立ち上げについて、対象層の消費嗜好、サプライチェーンの安定性、競合他社の既存展開、大手ブランドの価格設定戦略をもとに、立ち上げ全体の各工程で発生しうる潜在的リスクを推論し、リスク発生の因果論理を整理して、マーケティング部の新人が商業決定の論理的思考力を鍛えられるようにしてください。

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