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Тренировка логики запуска нового продукта

Тренирует структурированное мышление и прогнозирование рисков для специалистов путем расчета хода проекта при разных переменных при запуске нового продукта, помогает новичкам построить полную рамку мышления.

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Work through a new flavor sparkling water product targeting young consumers, sort out core possible issues during launch from market research, competitor benchmarking, supply chain adaptation and marketing cost control, organize causal links between each issue, offer launch decision directions under different variables and complete a full logical reasoning of the project.

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Рассмотрите новый продукт газированной воды с новым вкусом для молодых потребителей, пошагово выявите ключевые возможные проблемы при запуске по четырем направлениям: исследование рынка, бенчмаркинг конкурентов, адаптация поставочной цепочки и контроль маркетинговых затрат, упорядочите причинно-следственные связи между проблемами, предложите направления решений о запуске при разных переменных и завершите полное логическое обоснование проекта.

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