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Sales Forecast Optimization

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Optimizing sales forecast models using historical data

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As a retail business analyst, please construct a comprehensive sales forecasting plan based on the provided sales records from the past twelve months, the seasonal promotional calendar, and the current market trend report. You need to identify key sales drivers, evaluate the specific impact of promotional activities on sales volume, and consider how macroeconomic indicators might interfere with consumer purchasing power. The final output should include a sales revenue forecast range for the next three months, inventory turnover recommendations, and restocking strategies for high-risk SKUs, ensuring the plan is actionable and aligns with cost control requirements.

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