Apple executed a reverse acqui-hire of AI audio startup Huxe, acquiring its core team and licensing its intellectual property. The move follows Huxe's sudden shutdown after its founders, creators of NotebookLM's AI podcast feature, departed. Apple confirmed the deal to the European Commission on June 9, hiring Huxe employees while securing non-exclusive rights to their tech. This strategic talent acquisition aims to enhance Apple's personalized audio capabilities, potentially integrating Huxe's technology into its Podcasts app following Spotify's recent launch of similar AI features.
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