Insta360 is developing smart glasses targeting shooting enthusiasts to challenge Meta's 90% market share. Key features include a detachable body-worn battery for reduced weight, interchangeable lenses, and integrated AI likely starting with Alibaba's Qwen model. Leveraging its action camera expertise in anti-shake and imaging, Insta360 aims to differentiate through hardware design and AI capabilities. Despite strong supply chain pressures and the need to build distribution channels, the company targets the growing AI glasses market expected to exceed 10 million units by 2026.