Google tests in-app purchases on Flipkart via Gemini AI Mode in India, allowing users to buy electronics without leaving the interface. The limited rollout expands in late October to coincide with peak shopping season, supported by Google's $350 million stake in Flipkart. Currently restricted to select products and excluding Amazon, this move marks a shift from product discovery to direct transaction conversion, challenging e-commerce monetization models as the closed-loop ecosystem matures.
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