AI-driven stock surges in South Korea and Japan are fueling resilient luxury spending despite market volatility. Korean tech giants like Samsung and SK Hynix are boosting household wealth through dividends, bonuses, and capital gains, supporting strong demand for jewelry and watches. Shinsegae reported 20% luxury sales growth, while Richemont saw a 36% jump in Japan. Although demand has cooled slightly since July, top brands remain robust. Analysts note that semiconductor profits and fiscal policies may sustain this consumption wave for years, even if stock markets fluctuate.