The video generation model Wan3.0 was officially launched on August 24, featuring upgrades in generation duration, universal input support, reference accuracy, and world rendering capabilities. It can produce up to 30 seconds of native video at a time and supports doc, xls, ppt, pdf, and md file inputs. Since its public beta test began on August 6, the model has been continuously improved through user feedback. It is regarded as a core tool for short film production, offering high-quality close-up shots and stable output, and is hailed as a cost-effective option for general creator platforms by reducing debugging costs. The advertising industry praises it for consistent product visuals and natural voiceovers, while it is also used in cultural tourism and music MV creation. API pricing starts at 0.3 yuan per second for 480P content, with a 70% discount available on Alibaba Cloud BaiLian and Qwen AI platforms from August 24 to September 23.