AI company MiniMax launched its productivity tool MiniMax Design on August 20, advancing multimodal content creation by shifting from pixel manipulation to semantics handling. Built on its H3 multimodal video model, the tool allows users to describe creative goals in natural language rather than adjusting each pixel manually, with the model automating task breakdown and output generation using its strong understanding and reference control capabilities for project context. It has shown practical value in commercial use (such as mass marketing material creation, lesson plan to video conversion, and shot preview for filmmakers) and supports integration with existing workflows like ComfyUI. Industry analysts say it addresses controllability and coherence issues in multimodal model deployment, offering a new approach for industrialized video content production. The tool is available for download at design.minimaxi.com.