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RobertGreen
RobertGreen
April 16, 2026

OpenAI shifts ChatGPT ads to cost-per-click billing from CPM aiming to compete with Google and Meta It introduces action-oriented ads and improves conversion tracking to address advertiser concerns Early ad CPMs are low at 15-25 dollars with revenue projected to hit 11 billion by 2027 The company has launched a self-service platform lowered spending thresholds but faces challenges in brand safety and precise targeting

OpenAI shifts ChatGPT ads to cost-per-click billing from CPM aiming to compete with Google and Meta It introduces action-oriented ads and improves conversion tracking to address advertiser concerns Early ad CPMs are low at 15-25 dollars with revenue projected to hit 11 billion by 2027 The company has launched a self-service platform lowered spending thresholds but faces challenges in brand safety and precise targeting
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