임원 위기 PR 연설 생성기

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토론/연설

임원 위기 대응 연설

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토론/연설

EV 배터리 리콜 위기에 대한 CEO 연설을 생성하며 공감과 행동을 강조합니다.

프롬프트 내용

복사

Act as a senior corporate communications consultant to draft a crisis public relations speech for the CEO of an electric vehicle manufacturer. The context involves a recent incident where a specific model experienced battery overheating leading to minor fires, causing public panic and stock decline. The speech should address media, investors, and consumers, lasting approximately three minutes. It must begin with a sincere apology and concern for affected users, avoiding any deflection of responsibility. Clearly outline immediate actions taken, such as halting sales, conducting comprehensive inspections, and initiating a recall process. Conclude by reaffirming the company's commitment to safety standards and long-term value. The tone should be calm, genuine, and resolute, prioritizing trust rebuilding over technical explanations, and avoiding legalistic or cold language.

복사

시니어 기업 커뮤니케이션 컨설턴트로서 전기자동차 제조업체의 CEO를 위한 위기 대응 대외 발표 연설문을 작성하십시오. 배경은 특정 모델에서 배터리 과열로 인한 경미한 화재가 발생하여 대중의 공황과 주가 하락을 초래한 경우입니다. 이 연설은 미디어, 투자자, 소비자를 대상으로 하며 약 3분 동안 지속됩니다. 먼저 영향을 받은 사용자에게 진심 어린 사과와 관심을 표현하며 책임 전가를 피해야 합니다. 다음으로 판매 중단, 포괄적인 검사, 리콜 프로세스 시작 등 취한 구체적인 조치를 명확히 설명하십시오. 마지막으로 안전 기준에 대한 고집과 장기적인 약속을 재확인하며 마무리합니다. 톤은 차분하고 진정성 있으며 단호해야 하며, 기술적 설명보다 신뢰 회복을 우선시하고 법적 면책 조항과 같은 냉정한 표현을 피해야 합니다.

복사

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의견 (0)

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