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Rédaction de discours pour lancement de produit d'entreprise

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Rédigez un discours d'ouverture de 10 minutes pour le PDG d'une entreprise de grande consommation lors du lancement d'un nouveau produit, adapté au positionnement du produit et à l'émotion du public, structuré et convaincant.

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Write a 10-minute keynote speech for a FMCG CEO to use at the offline launch of a new sugar-free instant oat product in Shanghai. The content should connect the brand's past development, highlight how this new product responds to consumers' healthy diet needs, clarify the product's core advantages, and drive the on-site cooperation atmosphere at the end. The language should match the identity of a corporate executive and not be too stiff or obscure.

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Rédigez un discours d'ouverture de 10 minutes pour le PDG d'une entreprise de grande consommation lors du lancement offline d'un nouveau produit d'avoine instantanée sans sucre à Shanghai. Le contenu doit établir un lien avec le développement passé de la marque, souligner comment ce nouveau produit répond aux besoins des consommateurs en alimentation saine, clarifier les avantages clés du produit et dynamiser l'atmosphère de coopération sur place à la fin. Le langage doit correspondre à l'identité d'un dirigeant d'entreprise et ne pas être trop rigide ou obscur.

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