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Articles published by LawrenceWilliams
Canva Acquires Simtheory and Ortto, Transitions to AI Marketing Platform
On April 8, Canva, the global design platform, announced a major strategic expansion by officially acquiring the AI collaboration platform Simtheory and the marketing automation company Ortto. While the specific financial terms remain undisclosed, th
Perplexity's Super Bowl 'Tweet' Boosts App Installs by 50%
Perplexity's Super Bowl contest sure made a splash with their app downloads, even if they skipped the pricey Super Bowl ad. Instead of going the traditional route like OpenAI and Google, Perplexity went with a simple X post to get folks excited about downloading their app and entering a contest wher





