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Упражнение для продакт-менеджеров по приоритизации

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Симулирует сценарии, когда продакт-менеджеры сталкиваются с несколькими требованиями, предоставляет бизнес-кейс и тренирует логическое мышление при принятии решений.

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In a simulated scenario of the ToB department of an Internet SaaS startup, there are four pending demands this quarter: a top paying client requires a custom exclusive function, existing clients generally request product usability optimization, a lightweight version of core functions for new customer groups needs to be launched, and an occasional bug in the client data export module needs to be fixed. You need to sort out the user value, business revenue, development resource input and urgency of each demand step by step, finally give a reasonable priority ranking and explain the judgment logic to exercise product decision-making thinking.

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В смоделированном сценарии отдела ToB интернет-стартапа SaaS в этом квартале есть четыре нерешенных требования: ведущий платящий клиент требует кастомную эксклюзивную функцию, существующие клиенты в целом запрашивают оптимизацию удобства использования продукта, нужно выпустить облегченную версию основных функций для новых групп клиентов, а также исправить случайный баг в модуле экспорта клиентских данных. Вам нужно пошагово разобрать пользовательскую ценность, бизнес-выгоду, затраты ресурсов на разработку и срочность каждого требования, в конце дать обоснованную расстановку приоритетов и объяснить логику принятия решения, чтобы потренировать мышление для принятия продуктовых решений.

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