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BenJackson
BenJackson
October 21, 2025

Netflix embraces AI as a creative tool in filmmaking but rules out replacing human artists. CEO Ted Sarandos says AI enhances efficiency but wont replace storytelling talent. Examples include AI-assisted effects in The Eternaut and Happy Gilmore 2. While debates rage over AI's threat to jobs, Netflix sees it boosting special effects without displacing actors. Revenue rose 17% YoY to $11.5B but missed forecasts.

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